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Research Jan 2026
... Access Insights Already a Gartner client? Gartner receives thousands of AI security questions each year. In this note, we answer the six essential questions that security leaders must master to confidently participate in organizational and technical conversations about AI use and risks. Overview Introduction ...

Analyst(s):   Joerg Fritsch   |   Meghan Hollis
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Research May 2024
... Access Research Already a Gartner client? Many organizations want to consolidate their security spending and reduce complexity with fewer vendors that have more and better-integrated capabilities. Vendors have positioned themselves accordingly, but all cannot win. This phase will be defined by heightened ...

Analyst(s):   Frank Marsala
Research January 22 2025
... Use Cases and Tools in Tech Marketing Overcome obstacles related to GenAI adoption. Analysts: Rahim Kaba, Alan Antin As generative AI use cases continue to evolve, product marketers must understand how to prioritize GenAI investments. This research draws on insights from Gartner’s 2023 GenAI Impact on Tech ...
Research Feb 2025
... Gartner client? Personalization is a top strategy for differentiating customer experiences. It can improve CX, increase revenue, boost customer satisfaction and reduce cost through operational efficiencies. The personalization engine market revenue grew 21% in 2023 and has a projected CAGR of 23.8% through ...

Analyst(s):   Jason Daigler   |   Mike Froggatt   |   Julia Lintern   |   Penny Gillespie   |   Alex De Fursac Gash   |   Jessica Dervyn
Research Mar 2025
... Access Research Already a Gartner client? Tech providers hold many misconceptions regarding what matters most to prospective security buyers. This research helps product leaders become more effective at influencing buyers and getting on new opportunity shortlists by guiding business case development ...

Analyst(s):   Ayelet Heyman   |   Tushar Jain   |   Marissa Schmidt   |   Charanpal Bhogal
Research November 05 2020
... Technical Debt to Prioritize Legacy Modernization Investments Measure infrastructure technical debt to prioritize legacy modernization investments Through 2023, I&O leaders who actively manage and reduce technical debt will achieve at least 50% faster service delivery times to the business. Reducing technical ...
Research Jan 2024
... Gartner CISO Coalition is an expert network created by and for CISOs. It provides a confidential and collaborative environment for information security executives in commercial enterprises, enabling them to rapidly respond to new and ongoing challenges through facilitated peer exchanges. Scope Analysis ...

Analyst(s):   CISO Coalition Research Team
Research Jan 2025
... Gartner CISO Coalition is an expert network created by and for CISOs. It provides a confidential and collaborative environment for information security executives in commercial enterprises, enabling them to rapidly respond to new and ongoing challenges through facilitated peer exchanges. Scope Analysis ...

Analyst(s):   CISO Coalition Research Team
Research April 25 2019
... support business decisions in a way that delivers tangible value, but some finance leaders are still reluctant to change. In order for finance to be an effective business partner, it must ensure these operational decisions are financially sound. Digital is here to stay Finance is in the early stages of supporting ...
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