Gartner Research

Productivity-Boosting GenAI Use Cases and Tools in Tech Marketing

Overcome obstacles related to GenAI adoption.

Analysts: Rahim Kaba, Alan Antin

As generative AI use cases continue to evolve, product marketers must understand how to prioritize GenAI investments.

This research draws on insights from Gartner’s 2023 GenAI Impact on Tech Providers Survey, highlighting the impact of generative AI on different roles within technology and service providers.

Product marketers should use this research to:

  • Explore the top GenAI use cases
  • Identify obstacles preventing GenAI adoption

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Address Top GenAI Use Cases

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