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Research July 31 2020
... CMO investment trends. This infographic provides marketing leaders with the top trends and findings from our Annual CMO Spend Survey research 2020-2021. Get a top view of how CMOs are prioritizing their marketing spend and channel investments to maximize ROI with particular focus on: Top-line marketing ...
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Research Dec 2022
... Access Insights Already a Gartner client? If you liked 2022, you will like 2023. Global IT spending in 2023 will grow at 2.4% USD and 5.4% in constant currency. 2023 growth dynamics will be similar to 2022 — buoyed by enterprises pursuing digital business transformations and dragged down by consumers ...

Analyst(s):   Grigory Betskov   |   Srujan Akurathi   |   John-David Lovelock   |   Megan Fernandez   |   Arunasree Cheparthi   |   Ranjit Atwal   |   Adrian O'Connell   |   Amarendra .   |   Linglan Wang
Premium Research Aug 2026
... potential impact of compute and storage technologies to achieve competitive advantage. Overview Analysis The Impact Radar Emerging Technologies or Trend Profiles Definition: Sample Vendors Range: Now (0 to 1 Year) Mass: Very High Recommended Actions Gartner Recommended Reading Definition: Sample Vendors ...

Analyst(s):   Adrian O'Connell
Premium Research Aug 2025
... will drive over $450 billion in revenue by 2035 and become a table-stakes capability included in at least 50% of all software offerings by 2030. Product leaders must build an agentic AI roadmap now to balance the real opportunities with the risk of becoming irrelevant in enterprise software. Overview ...

Analyst(s):   Anushree Verma   |   Aakanksha Bansal   |   Alfredo Ramirez IV   |   Akhil Singh   |   Deborah Neitz Daily   |   Danielle Casey
Webinar On-Demand
... priorities like digital transformation, people, efficiency and expansion, risk management is at the table in terms of board-member priority. There has been an 85% YoY increase in risk management being held as a top five priority for board members and now the spotlight is shining on risk management as it becomes ...

Analyst(s):   Jim Mello   |   Matt Hoyles
Premium Research Feb 2026
... Passwordless authentication can bring significant security and UX benefits, but many organizations do not know where to start. This research offers practical guidance to IAM architects on adopting passwordless now, using available products and services. Overview Strategic Planning Assumption Analysis ...

Analyst(s):   Paul Rabinovich
Research Mar 2026
... Access Insights Already a Gartner client? Tech CEOs rank addressing security and risks in AI as the lowest of their urgent strategic priorities. To unlock GTM success, tech CEOs must prioritize building an effective stack of AI guardrails with controls and risk mitigation to shorten product sales cycles ...

Analyst(s):   Adrian Lee
Research Apr 2026
... application delivery by using LLMs to create UI, code, and infrastructure from natural language prompts. For software engineering leaders, governance, security, and exit strategy outweigh generation speed as key selection criteria. Overview Strategic Planning Assumptions Market Definition Market Description ...

Analyst(s):   Manjunath Bhat   |   Bill Blosen   |   C.A. Swan
Research Apr 2026
... assistants are AI-first applications powered by GenAI models to augment human capabilities with RAG search, deep reasoning, agentic AI tools and enterprise security. The EAIA is becoming the “front door” for employees to use AI to research, analyze data and streamline content. Overview Strategic Planning Assumptions ...

Analyst(s):   Justin Tung   |   Olga Martí   |   Max Goss   |   Jason Wong
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