Gartner for Marketers Research

Infographic July 31, 2020

The Annual CMO Spend Survey 2020 Infographic: Discover Key Insights

Develop an efficient marketing strategy, prioritize marketing spend and drive business outcomes with a look at CMO investment trends.

This infographic provides marketing leaders with the top trends and findings from our Annual CMO Spend Survey research 2020-2021. Get a top view of how CMOs are prioritizing their marketing spend and channel investments to maximize ROI with particular focus on:

  • Top-line marketing budget and marketing strategy trends
  • Breakdown of the actions CMOs have taken in response to the COVID-19 pandemic and their plans to regain their ROI
  • How CMO priorities are changing in terms of the shift toward digital channels and the balance of in-house and external agency resources
  • Where marketers are spending their paid media budgets
  • CMOs' expected outlook and business performance heading into 2021

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