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Research Jul 2026
... Access Insights Already a Gartner client? A digital twin of an organization is a dynamic model to help enterprises plan, monitor, and scale complex initiatives that have a lot of interdependencies, such as autonomous business transformations. DTO platforms help heads of enterprise architecture build ...

Analyst(s):   Marc Kerremans   |   David Sugden   |   Auria Asadsangabi
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... in developing a sustainable and flexible marketing operating model. Mission Critical Priority The Marketing Director of Post Office sought to develop an operating model designed to better balance supply and demand and prepare for future disruptions. How Gartner helped Gartner analysts reviewed the existing ...
Research January 22 2026
... Designing an Optimal Salary Structure Identify the best fit salary structure for your organization Many total rewards leaders are finding it increasingly difficult to determine the salary structure that best serves their priorities. Your organization's growth plans and talent management goals will have ...
Research Aug 2026
... Access Insights Already a Gartner client? A review of the recent Oracle data center news and its current challenges. Essential Insight Gartner Insights Abstract ...

Analyst(s):   Kumar Dhir
Premium Research Aug 2026
... Ad hoc management of identities and permissions across multigenerational IAM tools results in poor visibility and weakens IAM controls for AI. Identity architects should implement a consolidated identity data layer to reduce technical debt, improve data quality and enable effective AI adoption. Overv ...

Analyst(s):   Nat Krishnan
Premium Research Sep 2026
... ROI from scaling agentic AI depends on trusting agents to act independently across revenue workflows. Packaged platforms do not encode company-specific sales rules, so agents underperform and trust stalls. Sales leaders must own the harness controls that make agent actions trustworthy. Insights at a ...

Analyst(s):   Paul Vignati   |   Adnan Zijadic
Research Sep 2026
... Access Insights Already a Gartner client? Not involving heads of IT procurement early in M&A raises audit risks, transitional costs, and continuity issues. This research shows how IT procurement expertise drives success by capturing financial synergies, managing risks, executing effective sourcing str ...

Analyst(s):   Yanni Karalis   |   Jan Cook
Research Sep 2026
... Access Insights Already a Gartner client? Many procurement leaders operate with only pockets of influence. As a result, procurement remains primarily in a support role with limited influence on strategic decisions. Create cross-functional stakeholder maps to build a network of influential supporters a ...

Analyst(s):   Fareen Mehrzai
Research Sep 2026
... Access Insights Already a Gartner client? AI-mediated discovery is reshaping customer expectations of digital commerce experiences. Digital commerce leaders must now embed conversational capabilities by adopting AI shopping agents for their platforms to deliver experiences equal or superior to externa ...

Analyst(s):   Mike Lowndes   |   Sandy Shen
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