... creating marketing opportunities and risks. CMOs will be held accountable not only for related marketing strategies, but also for product and customer experience outcomes that build or destroy brand equity. Overview Strategic Planning Assumption Maverick Research Analysis Gartner Recommended Reading Gartner ...
Analyst(s): Amy Abatangle
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... Access Insights Already a Gartner client? The transportation market is experiencing constant fluctuations in terms of capacity, rates and disruptions. Supply chain strategy leaders should use this research to identify technologies that improve and streamline their transportation procurement processes ...
... programs in the AI era largely depends on employee readiness and team culture. Enterprise application leaders should focus on AI enablement, employee experience, and change management to realize the full value of AI in CRM. Insights at a Glance Impact Brief Actions How to Execute Success Measures Gartner ...
... client? Unless CHROs strengthen the human dimension of work, AI-led growth can’t be unlocked with the prevalent gaps in skills, understanding and experiences. CHROs can use this guide to identify the right resources and build a human‑powered enterprise to drive stronger business outcomes. Analysis Research ...
... Access Insights Already a Gartner client? The server market is experiencing a transformation as fluctuating memory costs and surging AI-optimized server demand reshape technology adoption and expenditure trends. Hyperscalers are prioritizing AI solution investments and enterprise buyers are postponing ...
... Access Insights Already a Gartner client? Higher education CIOs are under pressure to innovate while reducing costs and improving experience. CIOs can use this research to evaluate AI agent adoption and considerations across security, governance and delivery models to inform investment aligned with desired ...
... Access Insights Already a Gartner client? Organizations and government agencies are experiencing disruptive changes, sometimes resulting in a reduced workforce. CIOs and other senior leaders seeking to keep their teams motivated and on task during these transitions must lead with empathy, transparency ...
Analyst(s): Rob O'Donohue | Christie Struckman | Shawn Murphy | Madelin Santana | Jennifer Carter | Kevin Smith
... influencers: Give customers an exclusive experience or discount on your product/service. Provide personalized customer service and support. Create custom content that resonates with their interests. Keep in touch through email and social media. 3. Request reviews based on buying journey Send a request at key points ...
... Finds Nearly Half of Consumers Expect to Buy More American Goods Amid Economic Uncertainty STAMFORD, Conn., May 14, 2025 Marketing Leaders Must Adapt Strategies to Address Economic Challenges and Inflation Concerns Forty-seven percent of consumers expect to buy more American-made products this year, according ...