... •How GenAI is reshaping customer service journeys and interaction preferences •The factors influencing customer trust and adoption of GenAI •How customer behaviors and expectations impact AI strategy •How to maximize value from GenAI investments by aligning them with customer needs Organizations rus ...
Analyst(s): Eric Keller | Michael Chiu
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... •Explore the emerging U.S. consumer trends most likely to influence brand strategy and marketing performance •Understand changing consumer values, attitudes and expectations, and their implications for marketing strategy •Evaluate how leading brands are adapting to evolving consumer behaviors Consum ...
... Narrowly focusing AI productivity on sales processes can unintentionally impact the buyer’s experience. Use this workshop template to clarify sales’ AI goals, map AI use cases to buying stages, and align stakeholders on metrics for improved sales outcomes. When to Use Directions for Use Gartner Insights ...
Analyst(s): Wendy Butler-Mafuz | Alyssa Cruz | Dan Gottlieb | Sandhya Mahadevan
... Adobe’s Experience Cloud promises a unified picture of CX, yet technical dependencies, pricing opacity and skills gaps complicate the puzzle. CMOs should organize and sequence deployment of acquired and desired products to increase the impact of Adobe investments. Insights at a Glance Issue Context ...
... Generative AI offers profound growth opportunities in many common content marketing and customer experience activities, but internal and external barriers impede full implementation. To facilitate successful pilots and adoption, AI leaders must align the most proven use cases to an enterprise AI strategy ...
... Access Insights Already a Gartner client? Service leaders face complex decisions and overwhelming data, making human judgment alone insufficient. With basic prompts, they can create a no-code, AI-powered CX advisor using customer, financial, operational, and competitor data to deliver high-quality gui ...
... Change concerns are a significant cause of decision delays in technology buying. Accelerating buying decisions and enabling buyers to realize the full value of their investments is achieved by introducing change enablement resources early through a coordinated, cross-functional approach. Insights at ...
... A credibility gap among C-level executives delays tech buying for new initiatives, particularly those involving AI use cases for specific business functions. High-tech executives who rely primarily on functional leaders to champion new initiatives run a high risk of derailed deals due to a profound internal ...
... Insights Already a Gartner client? A high-quality developer experience is key to delivering AI-driven productivity gains and ROI in the software development life cycle (SDLC). Software engineering leaders should focus on three key developer experience improvements necessary for AI-native teams to succeed. ...