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Premium Research May 2026
... Recognizing the CHRO’s fractured executive influence is the critical first step in supporting them to secure budget and successfully drive HR technology initiatives. Understanding this current credibility gap within the C-suite can help high-tech executives prevent stalled deals and lost value. Insig ...

Analyst(s):   Michelle Shapiro
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Research May 2026
... Access Insights Already a Gartner client? Highly regulated sectors such as healthcare, banking, and energy lag in AI use, even for basic tasks. Counterintuitively, deploying secure domain-specific language models turns these cautious buyers into the biggest opportunity for product leaders, as DSLMs of ...

Analyst(s):   Rithvik Kumar
Research Nov 2025
... Access Insights Already a Gartner client? Tech leaders who use advanced segmentation strategies stand out in noisy markets. Use these interactive tools to filter buyer behavior insights based on key segmentation attributes, enabling focused product positioning, tailored value propositions and optimize ...

Analyst(s):   Hank Barnes   |   Brayden Napoli
Research Jun 2026
... commoditizes solutions and does not align with buying drivers. Product marketing leaders must audit customer life cycles to find alternative differentiators that highlight the unique value only they can provide across buying, delivery, and owning experiences. Insights at a Glance Impact Actions How to Execute ...

Analyst(s):   Molly Beams
Premium Research Jul 2025
... More sophisticated buying skills are pushing martech providers to deliver personalized guidance or risk losing out on high-quality deals. Product leaders must use these insights — such as business drivers, decision influencers and strong buying signals — to inform go-to-market efforts. Overview Contributors ...

Analyst(s):   Mark Stanyer   |   Precious Ozokpo
Research Jul 2026
... Access Insights Already a Gartner client? As communications service providers strive to improve customer experience and monetization, the potential of agentic AI to impact these business goals is gaining hype. CSP CIOs can use this Hype Cycle to assess key technologies and processes for evolving CX and ...

Analyst(s):   Kameron Chao   |   Pulkit Pandey   |   Susan Welsh
Research Feb 2026
... Access Insights Already a Gartner client? CISOs must accelerate secure software delivery by staffing application security programs with role-based expertise, embedding security into DevOps and scaling with automation. This approach reduces risk exposure, improves security mechanics for developers, and ...

Analyst(s):   Jason Gross   |   Tom Scholtz   |   Dionisio Zumerle
Research January 28 2026
... client expectations. Retail CIOs must enhance in-store experiences, optimize merchandising processes, and support hyperimmersive experiences. Create a hyperimmersive experience across digital and physical storefronts with customers/associate experiences as key differentiating factors. ...
Research January 27 2026
... How to Improve Your Supply Chain Customer Experience Quality leaders: Explore a results-driven approach to managing the customer experience. Supply chain disruptions caused by COVID-19, geopolitical conflicts and climate change have raised the bar with end customers. They now have high expectations around ...
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