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Premium Research Feb 2026
... This benchmarking tool provides CHROs insight into the most common cultural attributes experienced by employees across industries, regions, organization sizes, and roles. CHROs should use this tool to identify prevalent cultural attributes and benchmark against peers to inform culture evolution goal ...

Analyst(s):   Jessie Knight   |   Atrijit Das
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Premium Research Aug 2025
... presentation offers key findings from the 2024 Gartner Security Buying Behavior Survey for the Asia/Pacific (APAC) region. Product leaders planning their go-to-market resource allocations can use the findings to understand customers’ buying approaches and investment priorities. Gartner Research ...

Analyst(s):   Ayelet Heyman   |   Marissa Schmidt
Research Sep 2025
... Research Already a Gartner client? Conflict within buying teams and their organizations is the biggest cause of delays and indecision related to technology purchases. Product leaders who train their teams to constructively confront conflict in buying teams will accelerate growth. Overview Data Insights ...

Analyst(s):   Hank Barnes
Premium Research Jul 2025
... sales cycles and lost opportunities when they don’t understand and support complex B2B buying journeys. This step-by-step guide helps CMOs collaborate with sales to gather customer insights and create actionable buying journey maps. Overview Steps Review Your Performance Gartner Recommended Reading Gartner ...

Analyst(s):   Halle Stern   |   Martin DeWitt
Premium Research Aug 2025
... CSCOs often discount the strategic power of manufacturing make-versus-buy decisions. To achieve a competitive advantage, CSCOs must elevate these decisions beyond mere tactics. CSCOs should use this framework to align make-versus-buy decisions with core enterprise goals. Overview Strategic Planning Assumption ...

Analyst(s):   Sam New
Premium Research Nov 2025
... when engagement strategies delivered by providers don’t align with the best technology buying approaches. This tool helps product leaders develop buyer connections that build confidence and consensus across buying teams in ways that accelerate deals. When to Use Directions for Use Gartner Recommended ...

Analyst(s):   Derry Finkeldey   |   Suzanne White
Research January 29 2026
... Improve Employee Experience to Drive Improvements in Customer Experience Identify key factors to improve employee journey and empower employees to positively impact the CX. Experts: Gene Phifer Organizations recognize the importance of great customer experience (CX), but often struggle to understand ...
Research Jun 2026
... Access Insights Already a Gartner client? Mastering the art of storytelling empowers CIOs to inspire and align stakeholders, from the C-suite to IT leadership, around new tech operating model designs. This research guides CIOs in crafting and presenting persuasive narratives using the “4 Ps” framework ...

Analyst(s):   Brandon Germer
Webinar On-Demand
... Customer experience is now a technology-driven discipline, and CIOs are uniquely positioned to elevate its impact. But many organizations are unsure how to involve technology leadership in CX efforts in a meaningful way. This webinar reveals four actionable strategies CIOs can use to influence CX, strengthen ...

Analyst(s):   Ilona Hansen
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