... Build vs. Buy Strategy: Top Principles for Enterprise Applications Get the clarity and actionable guidance you need to modernize your application portfolio Many IT leaders struggle to decide whether to build custom applications, buy commercial solutions, or blend both approaches. The answer isn’t always ...
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... Improve Employee Experience to Drive Improvements in Customer Experience Identify key factors to improve employee journey and empower employees to positively impact the CX. Experts: Gene Phifer Organizations recognize the importance of great customer experience (CX), but often struggle to understand ...
... inspired product design is magnified by AI. Product managers must change the way they think, shifting away from delivering MVPs toward complete product experiences. Gartner Recommended Reading Gartner Insights Abstract ...
... Access Research Already a Gartner client? Healthcare buyers surveyed by Gartner are using flexible budgets and adaptive purchasing approaches as they grapple with securing digital and physical assets. Product leaders must act on these insights for effective planning or risk irrelevance as threats evol ...
... Marketing technology buyers rely on analysts, experts and peers for credible purchase validation, despite the growth of GenAI-powered search tools. This research guides product leaders to harness these trusted channels, empowering buyers and reducing postpurchase regret. Data Snapshot Data Insights Wha ...
... With escalating PC costs and pressure from the CIO to enhance employee experience, heads of I&O must strengthen their role as a strategic partner to digital workplace teams to optimize device spending while balancing employee experience. Gartner Research ...
Analyst(s): Autumn Stanish | Erin Pierre | Steve Kleynhans | Katja Ruud
... catalog-driven commerce to creative commerce by implementing composable capabilities, enabling a multichannel, experience-led strategy focusing on storytelling and customer needs, putting engaging customer experiences at the center, not just the transaction. Gartner Research ...
... for 2026 is, yet again, improving the customer service experience. This year, leaders must better balance the charge to transform — through AI, personalization, and value creation — with improving nine foundations of the customer service experience. Analysis Research Highlights Contributors Gartner Recommended ...
Analyst(s): Lauren Villeneuve | Olivia Foster | Christopher Sladdin
... 79% of technology purchases are regrets. This session provides CIOs with five practices to adopt that replace risk-averse, process-intensive buying with agile buying, a critical business capability for strategic execution. IT organizations must support business stakeholders in learning from experienced ...