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Premium Research Mar 2025
... The 2024 Gartner End-User Buying Behavior Survey provides valuable insights into key factors that drive healthcare provider technology investment decisions. Product leaders can use this presentation to understand buyer priorities and influences to inform and optimize go-to-market strategies. Gartner ...

Analyst(s):   Jonathan Rivera
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Premium Research Feb 2025
... This is an overview from the key findings for Australian respondents to the Gartner 2024 End-User Buying Behavior Survey. This research will help product leaders identify key elements of the decision-making process to maximize their go-to-market resource allocations and earn buyer trust. Gartner Research ...

Analyst(s):   Derry Finkeldey
... processes should I implement to get buy in and sustain change, while mitigating change fatigu How so I design and evolve a Quality program to bring strategic value to the Enterprise University of North Carolina - Chapel Hill; Biology - BA Lenovo,Director of Customer Experience (CX) - Worldwide Services,3 years ...
Insight August 24 2020
... securing buy-in from key stakeholders, assessing the need and availability of data sources, and an in-depth understanding of buyer personas. Strategic insights on customer journey you can use Gartner insights and advice help marketing leaders create accurate and actionable customer experience strategies ...
Research Aug 2026
... AI spending is rising, but execution barriers are tightening. This research helps product leaders identify where opportunities exist, understand new buying dynamics, and align go-to-market, compliance and ecosystem strategies to compete effectively. Analysis Research Highlights Gartner Recommended Reading ...

Analyst(s):   Daniel Snyder   |   George Sellner
Research Aug 2026
... Access Insights Already a Gartner client? The direct AI services market demands a structured approach to strategic account development. Diverse buying teams, rapid AI technology advances and outcome-focused engagements mean providers must pivot from reactive RFP responses to more proactive opportunity ...

Analyst(s):   Eric Goodness   |   Matthew Brown
Premium Research Sep 2026
... and product capabilities. This tool provides supply chain strategy leaders with an RFP-customizable vendor questionnaire to enable informed software-buying decisions. When to Use Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Kevin Lawrence
Premium Research May 2025
... Financial service leaders in retail banking must remain ahead of shifting customer behaviors and preferences in today’s economically volatile environment. Leaders can use this research on customer channel usage, attitudes toward generative AI, financial health and switching to maximize customer rete ...

Analyst(s):   Kristy Waterhouse
Research Jun 2025
... Access Insights Already a Gartner client? The CRM market grew by 13.4% to $128 billion in 2024. However, despite significant attention, the rise of AI has not yet materially affected growth rates. The foundational importance of data and rich customer profiles to support AI has driven customer data pla ...

Analyst(s):   Roland Johnson   |   Amarendra .   |   Julian Poulter   |   Alexandre Oddos   |   Kanchi Bindal
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