Every customer is unique in the way that they engage with an organization, so having a framework in place to optimize each touchpoint is essential to enhancing customer loyalty and delivering business outcomes. Yet, most of the organizations still find it challenging to incorporate customer journey maps into their overall customer experience (CX) efforts. The key to maximizing value from customer journey maps is to make them actionable, updated, and to communicate to internal stakeholders how they’re helping them meet their goals.
Use our research to create effective, actionable maps- a foundation upon which you can build your CX success.