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Premium Research Sep 2026
... ecosystem for hyperscale cloud. These countries must divert their abundant STEM talent from service delivery to IP creation and use their massive buying power to gain tech economic sovereignty. Insights at a Glance Issue Impact Implications Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Naresh Singh   |   Wataru Katsurashima   |   Jonathan Rivera   |   Arup Roy
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Research Aug 2026
... Access Insights Already a Gartner client? Sales organizations rely on CPQ applications to support omnichannel buying, complex service-based offerings, and revenue life cycle management. AI, composable architectures, and market consolidation are reshaping competition and future investment priorities. ...

Analyst(s):   Luke Tipping   |   Mark Lewis
Premium Research Oct 2026
... guide maps the enterprise applications market from 2026 into the 2040s. Download it to compare four scenarios, spot genuine AI-native vendors, and get buy-versus-build, cost, agent and contract negotiation moves you can act on now. High-Level Overview Contributors Gartner Recommended Reading Gartner Insights ...

Analyst(s):   Patrick Connaughton   |   Mark O'Neill
Premium Research Nov 2026
... priorities. CHROs can use this guide to communicate the culture strategy to their CEO, C-suite and board in a clear and concise way, driving alignment and buy-in. Overview Gartner Insights Abstract ...

Analyst(s):   Sarah Jackson
Premium Research Sep 2025
... Many organizations have implemented agentic AI, but few report clear value. Most enterprise application leaders are exploring its impact. This research highlights beneficial agentic AI use cases to support leaders in making informed, strategic decisions. Overview How to Use Use-Case Scoring Breakdown Pi ...

Analyst(s):   Adnan Zijadic   |   Ilona Hansen   |   Guy Wood   |   Olive Huang
Research Oct 2021
... purchasing journeys. Application leaders supporting CRM sales must adopt the customer-centric CX CORE model to design an empathy-led, B2C-like customer experience that yields strong lifetime value. Overview Strategic Planning Assumptions Introduction Impacts and Recommendations Gartner Recommended Reading ...

Analyst(s):   Melissa Hilbert
Premium Research Feb 2024
... Interoperability Navigation and Search Personalization/Context Awareness Presentation and Orchestration Security and Access Control B2C Experience B2B Experience B2E Experience Inclusion Criteria Gartner Recommended Reading Critical Capabilities Methodology Gartner Research ...

Analyst(s):   Jim Murphy   |   Irina Guseva   |   John Field   |   Mike Lowndes
Premium Research Jan 2025
... DXPs compose, manage, deliver, contextualize and optimize digital experiences via multiple channels across the digital marketing, authenticated experience and composable DXP use cases. This research will help application leaders responsible for digital CX to find suitable vendors for their needs. Overview ...

Analyst(s):   Mike Lowndes   |   Irina Guseva   |   Varsha Mehta   |   John Field
... clear employee experience strategy, and learned where to focus attention to drive change in the future Industry Medical Revenue Approx. $8.3 billion Employees Approx. 25,000 Client Story Redesigning Employee Experience at Alcon Gartner helped Alcon build an effective employee experience strategy and develop ...
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