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Research Aug 2026
... Access Insights Already a Gartner client? See architecture diagrams, build versus buy decision frameworks, and metrics from a peer organization that built AI agents for FinOps automation to handle rightsizing, cost anomaly detection, and AI cost management. Without linking AI to ROI, heads of I&O risk ...

Analyst(s):   Ashish Banerjee   |   Chuck Lawton   |   Paul Wang
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Premium Research Oct 2026
... Vibe coding is increasingly being explored as an alternative to buying commercial ERP. However, the value of vibe coding is not in replacing the core functionality of ERP. Instead, application leaders should establish vibe coding as a core capability within a program of AI-generative delivery practices ...

Analyst(s):   Neha Ralhan   |   Johan Jartelius
Research Oct 2026
... Access Insights Already a Gartner client? The market for corporate learning technology is evolving and maturing, adding choice and complexity to the buying process. This market overview will help HR tech and L&D leaders understand the market, identify vendors and make better-informed purchasing decisions ...

Analyst(s):   Jeff Freyermuth   |   Will Brown   |   Rachel Chiaro
Research Sep 2026
... Gartner client? The executive M&OP review is the final gate of the preseason cycle. Senior leadership approves the integrated plan, releases the open-to-buy and the PO plan, and commits the resources behind them. No purchase order goes to a supplier until the assortment clears this forum. Insights at a Glance ...

Analyst(s):   Tessa Mahon   |   Gerhard Grimm   |   Jonathan Kutner   |   Malek Djoudi
Research Apr 2026
... Gartner client? AI is accelerating the fragmentation of the B2B buying journey. B2B CMOs will struggle to find alignment with sales and their buyers unless they transition to a martech portfolio that allows marketers to scale and automate buying group management. Insights at a Glance Impact Actions How to ...

Analyst(s):   Nicholas Mortensen
Premium Research Nov 2024
... manage digital CX across multiple digital channels, which results in a disjointed experience. Applications leaders should use digital experience composition and orchestration to modernize and improve customer experience. Overview Strategic Planning Assumption Introduction Analysis Gartner Recommended ...

Analyst(s):   Irina Guseva   |   John Field
Research June 01 2018
... Fundamentals for Marketing 32% of CMOs rate customer experience as a top 3 priority. Brands are increasingly competing on the basis of customer experience (CX), but expectations and urgency are rising faster than CX budgets. How do you create optimal customer experiences by identifying and delivering moments that ...
Conference December 7 - 9
... DFIN Discover what it’s like to experience #GartnerIAM Start your conference experience. Register today. Maximize your Gartner Identity & Access Management Summit experience by knowing what to expect at every stage. Special program Enhance your conference experience with specialized programs. Earn CPE ...
Research Aug 2026
... disconnected activities rather than integrated value chains. Data and analytics leaders should use the value management approach to improve stakeholder buy-in and increase funding confidence for both foundational and innovation investments. Insights at a Glance Impact Actions Cautions How to Execute Success ...

Analyst(s):   Alan D. Duncan   |   Anwar Mirza
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