... limiting procurement’s ability to influence enterprise priorities. Building a strong personal brand solves this challenge, helping CPOs secure stakeholder buy-in and drive greater strategic impact. Insights at a Glance Impact Actions How to Execute Success Measures Gartner Recommended Reading Gartner Insights ...
Analyst(s): Andrea Greenwald | Fareen Mehrzai
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... AI is impacting how technology-buying organizations realize value and examine profitability across their business. High-tech executives must recognize and respond to changes in their buyers’ business models or risk offering products and pricing that no longer meet their buyers’ needs. Insights at a Glance ...
... missed helping organizations build authentic and empathetic relationships. In this collection, we offer IT leaders a different approach: architecting experiences to drive growth in a world of continuous disruption. Strategic Planning Assumptions Analysis Research Highlights Gartner Recommended Reading Gartner ...
... Access Research Already a Gartner client? To better identify, capture and convert prospects, revenue and retention leaders must track a wider variety of buying signals. The confluence of signals and the ability for marketing and sales to evaluate and act on them with precision have driven the creation of customer ...
... a Gartner client? The $1 trillion-plus global ad industry captures nearly one-third of the average CMO budget. Most spend flows through self-serve buying platforms built on data, technology and embedded AI. Ad platforms offer audience and inventory access via search, social, streaming, retail and other ...
Analyst(s): Sarah Brennan | Jessica Dervyn | Eric Schmitt | Andrew Frank
... CRM Strategy and Customer Experience Primer for 2019 Improving the customer experience is more important than ever - are you delivering? Experts: Jim Davies, Ed Thompson, Michael Chiu, Don Scheibenreif Customer experience (CX) initiatives and customer relationship management (CRM) are among the most ...
... Customer experience relies on coordinated strategy and resources among teams such as sales, marketing, service, operations and technology. This guide helps CMOs lead a steering committee, aligning CX strategy and resources among cross-functional peers and initiatives to deliver positive CX outcomes. ...
... global sites. As Chinese consumers continue to look across borders to find better prices, it is crucial that brands take steps to provide the high-end experience luxury consumers expect when they visit a brand site, regardless of where they are visiting from. Gartner is a trusted advisor and an objective resource ...
... Access Research Already a Gartner client? Customer service and support leaders can deploy this diagnostic to understand the key drivers of attrition and productivity for agents and supervisors at their organization. Use the results to improve operational efficiency and customer outcomes while elevatin ...
Analyst(s): Denis Leahy | Jonathan Schmidt | Brady Holbrook