Gartner for Marketers Research

Insight Report December 3, 2018

Fashion Global: Targeting the Chinese Luxury Consumer

Chinese consumers are a growing force in the luxury market, and brands need to ensure they tailor global strategies to properly cater to this valuable demographic. However, brands currently aren’t doing enough to localize content on their U.S. and global sites. As Chinese consumers continue to look across borders to find better prices, it is crucial that brands take steps to provide the high-end experience luxury consumers expect when they visit a brand site, regardless of where they are visiting from.

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