You searched for

Gartner client? Log in for personalized search results.

Show Filters

Filter Results Cancel
Clear All
Clear All

6,880 Results found

Sort
Premium Research Nov 2026
... agentic customer service strategy. Insist on integration plans covering governance, cross-platform interoperability and sustainable economics before buying in. Overview Analysis Gartner Recommended Reading Evolving Insights History ...

Analyst(s):   Drew Kraus   |   Pri Rathnayake
Get more from Gartner

Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.

Become a Client
Premium Research May 2026
... sets, and robust AI capabilities. High-technology executives who position their technology and tools offerings solely on factors like price, user experience or product roadmaps will not create significant differentiation. Insights at a Glance Issue Impact More Detail Gartner Recommended Reading Gartner ...

Analyst(s):   Arjun Boparai
Research Sep 2026
... offers limited insight into triggers, signaling buyer progression along the journey. Demand generation leaders should use first-party data to identify buying triggers, improve campaign relevance and capture high-potential revenue opportunities. Insights at a Glance Impact Actions How to Execute Success Measures ...

Analyst(s):   Suzanne White   |   Sarah Brennan
Premium Research Mar 2026
... Without clear IT oversight, business-led buying risks compliance and security gaps. This research guides IT SPVM leaders to establish governance and guardrails for less risky, more agile procurements. Insights at a Glance Strategic Planning Assumption Issue Context Impact Brief More Detail Gartner Recommended ...

Analyst(s):   James Smith   |   Yanni Karalis   |   Charity Hooper
Research Apr 2026
... must use metrics distinct from traditional demand generation programs. Focus on account-based-marketing-specific KPIs and metrics, capitalize on key buying-group behaviors and set a baseline to measure incremental lift. Insights at a Glance Impact Actions Cautions How to Execute Success Measures Gartner ...

Analyst(s):   Upasna Chandna
Premium Research Feb 2024
... Businesses prioritize business outcomes, buying experiences and cloud consumption models when buying communication services. CSPs product leaders should use this trend analysis to drive growth by offering services through platforms, improving buyer and partner experiences, and focusing on outcomes. Overview ...

Analyst(s):   Pulkit Pandey   |   Kameron Chao   |   Jouni Forsman   |   Pablo Arriandiaga   |   Mounish Rai   |   Khurram Shahzad   |   Ajit Patankar   |   Gaspar Valdivia   |   Lisa Unden-Farboud   |   Daniel O'Connell   |   Sylvain Fabre   |   Gregor Petri   |   Megan Fernandez   |   Susan Welsh de Grimaldo   |   Jon Dressel
... Mission Critical Priority The Director of Commercial Operations and Technology at Eaton needed to validate buyer journey mapping to understand diverse buying groups and create customer-centric content. How Gartner helped Addressed pain points, refined sales stages, tailored marketing content, and reshaped ...
Premium Research Aug 2026
... Creating or replacing applications with AI capabilities is not a binary either/or choice. Before replacing legacy systems with applications built via AI code assistants and AI coding agents, heads of applications should use a consistent evaluation process based on Gartner’s seven-category evaluation ...

Analyst(s):   Tad Travis   |   Tristan Iles
Research Oct 2026
... Access Insights Already a Gartner client? Critical perspective and insight from Will Brown, Sr. Director Analyst Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Will Brown
Items per page: 73–81 of items 9 of 765 pages