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Research Sep 2020
... AI can greatly enhance digital commerce applications, due to the abundance of data and business value derived from improving customer experience across channels. This infographic identifies 21 digital commerce use cases. Application leaders can use it as a starting point to prioritize opportunities. ...

Analyst(s):   Sandy Shen   |   Alexander Linden
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Premium Research Feb 2024
... Operational efficiency, customer experience improvements and cost savings are the leading business value propositions delivered by AI service providers. Product leaders must align target use cases, value propositions and the consequent business differentiator investments to gain traction. Overview Strategic ...

Analyst(s):   Akhil Singh   |   Aakanksha Bansal   |   Annette Jump   |   Annette Zimmermann   |   Nick Ingelbrecht   |   Vibha Chitkara
Premium Research Oct 2025
... CRM customer engagement centers are unified AI-augmented customer service technology suites offering customer interaction orchestration and service process orchestration. Customer service and support technology leaders can use this Magic Quadrant to find the solution that best fits their needs. Market ...

Analyst(s):   Pri Rathnayake   |   Drew Kraus   |   Francesco Vicchi   |   Jim Robinson
... organization's workforce, including staffing, career paths, employee development, attrition, FTE headcount, and role distribution. Evaluate customer experiences and success through VOC programs, surveys, quality improvement, support offers, and efficient support delivery. Explore leveraging knowledge assets and optimizing ...
Research Mar 2026
... Access Insights Already a Gartner client? Critical perspective and insight from John Quaglietta, VP Analyst, Gartner for Customer Service and Support Leaders Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   John Quaglietta
Premium Research Dec 2024
... Customer journey mapping is a technique for understanding and designing journeys, but it often fails to drive long-term improvement. Customer service and support leaders focused on CX should consider dedicated customer journey mapping technologies to drive collaboration and sustain improvement. Overview ...

Analyst(s):   Michael Chiu   |   Daniel O'Sullivan   |   Christopher Sladdin
Report July 11 2023
... Digital Twin of the Customer Integrate DToCs into your digital supply chain strategy. Digital twins of the customer (DToC) is an emerging technology that will have a transformational impact on supply chain’s ability to mitigate risk, manage supply and demand, and enhance customer experience. Chief supply chain ...
Premium Research Jan 2024
... multichannel journeys challenges customer service and support leaders, with traditional journey maps failing to drive long-term impact. This research shows how leaders can benefit from customer journey analytics and orchestration tools to better analyze, prioritize and orchestrate CX. Overview Introduction Description ...

Analyst(s):   Daniel O'Sullivan   |   Christopher Sladdin   |   David Norrie
Research Aug 2020
... Communications Blockchain for Customer Service Multiexperience Things as Customers Emotion AI Field Service Drones Customer Psychographics At the Peak Workforce Engagement Management Solutions Customer Journey Analytics Digital Experience Platforms IoT for Customer Service Customer Engagement Hub Augmented ...

Analyst(s):   Drew Kraus
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