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Premium Research Nov 2025
... The wide range of content types makes it difficult to choose the right mix. This research highlights five content types by investment, customer engagement level, use cases, and the marketing objectives they support. Digital marketing leaders can use this research to plan an optimal content strategy. ...

Analyst(s):   Nicole Coskren
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Blog Post March 15 2019
... About Your Customers? By Simon Bailey | March 15, 2019 As the saying goes, “You can choose your friends, but you can’t choose your family.” Many organizations recognize the long-term value that providing great customer experience (CX) can bring, but what do you do when facing a “difficult customer”? Most ...
Research Nov 2019
... efficiency, enabling a single view of the customer and providing a better customer experience. Key Challenges Introduction Analysis Integrating CRM Business Applications With Each Other Enables Greater Efficiency Integrating CRM Business Applications Enables a Single Customer View for Analytical Use Cases Integrating ...

Analyst(s):   Ilona Hansen   |   Massimo Pezzini   |   Kyle Davis
Research Jun 2017
... Introduction Analysis Identify Opportunities Based on Core Businesses New Offerings and Better Customer Experience New Business Models Better Supply Chain Efficiency New Platforms Gather Data From Internal and External Sources Get Organized Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Jason Daigler   |   Sandy Shen
Research Jan 2024
... Access Research Already a Gartner client? Just stopping by? Enterprises need to increase revenue, lower cost and improve customer experience. Doing that requires a tighter coupling of digital and business strategies, new approaches to governance, digital products, and next-generation operating models ...

Analyst(s):   Mike Cisek   |   Brandon Germer   |   Tomas Nielsen   |   Ian Cox   |   Joanne Kopcho   |   Remi Gulzar   |   Jose Ramirez
Research Jul 2024
... strategies, product management teams must address buyer and user demands and evaluate competitors’ products to build the right roadmaps and customer experience. Scope Analysis Topics Suggested First Steps Essential Reading Tools and Toolkits Gartner Research ...

Analyst(s):   Milly Xiang   |   Chris Meering   |   Kelli Smith   |   Charles Sutherland   |   Emil Berthelsen   |   Roberta Cozza
Research Jan 2025
... product strategies, product managers must address buyer and user demands and evaluate competitors’ products to build the right roadmaps and customer experience. Scope Analysis Topics Suggested First Steps Essential Reading Tools and Toolkits Gartner Research ...

Analyst(s):   Roberta Cozza   |   Charles Sutherland   |   Milly Xiang   |   Kelli Smith
Premium Research Oct 2024
... relentless competition, tech CEOs must build positional advantages. Leveraging core strengths and excelling at one strategy — cost, product or customer experience — creates a resilient market position and drives sustainable competitive advantage. Overview Introduction Analysis Gartner Recommended Reading ...

Analyst(s):   Mark Petty
Research Apr 2021
... worldwide enterprise software market grew by 9% in 2020. Notable areas of growth included database management systems, email and authoring, and customer experience and management. Microsoft retained the No. 1 position, while Oracle and SAP took second and third positions, respectively. Table of Contents ...

Analyst(s):   Yanna Dharmasthira   |   Chandini Bakshi   |   Swati Rakheja   |   Vanitha Dsilva   |   Krishnendu Bal   |   Ruggero Contu   |   Varsha Mehta   |   Supradip Baul   |   Shailendra Upadhyay   |   Julian Poulter   |   Amarendra .   |   Mark Driver   |   Eric Hunter   |   Elizabeth Kim   |   Laurie Wurster   |   Alan Dayley   |   Neha Gupta   |   Alys Woodward   |   Balaji Abbabatulla   |   Satyam .   |   Rahul Yadav   |   Lawrence Pingree   |   Mark Wah   |   Craig Roth   |   Sharat Menon   |   Rustam Malik   |   Chris Pang   |   Jim Hare   |   Kevin Quinn   |   Chandra Mukhyala   |   John A. Wheeler   |   Fabrizio Biscotti   |   Nat Smith   |   Brandon Medford   |   John Kostoulas   |   Bindi Bhullar
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