... does not align with buying drivers. Product marketing leaders must audit customer life cycles to find alternative differentiators that highlight the unique value only they can provide across buying, delivery, and owning experiences. Insights at a Glance Impact Actions How to Execute Success Measures Gartner ...
Analyst(s): Molly Beams
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... Ready to get more from your AI investments? Here’s your action plan: Shift your measurement strategy: Track KPIs tied to business outcomes, like customer experience and output quality. Establish a baseline with and without AI to prove its value. Define “good” AI output: Set clear standards for accuracy, brand ...
... Insights Already a Gartner client? Customer stories are the keystone for advocacy content that drives high-quality engagement. Product marketers can creatively leverage their technology stack, maximize touchpoints and reward with experiences. Boost efficient creation of customer stories to impact leads, decrease ...
... Chief Product Officers Accelerate outcomes with AI-powered tools, on-demand insights and interactive experiences. Top questions from product leaders — and how we answer them How do I place customers’ AI needs at the center of portfolio decisions? Prioritize human connection, user value and feedback to ...
... Email marketing involves delivering and optimizing messages such as newsletters and personalized communications, enhancing customer engagement over emails. This note guides digital marketing leaders to learn from ratings and reviews by their peers shared on Gartner Peer Insights. Gartner Recommended ...
... Brand campaigns often drive awareness of differentiators but fail to account for how prospective customers currently perceive the brand. CMOs should design campaigns and messaging that challenge underlying negative perceptions about the brand to drive clear differentiation. Overview Introduction Analysis ...
... holdouts fall behind. To compete in this changing landscape, brands need to accelerate digital investments and evaluate the customer's experience along the online journey. ...
... After years of channel proliferation and with recent channel additions poorly utilized, customer service and support leaders must step back and consider whether they now offer more channels than necessary. Use this infographic to explore current channel offerings and their respective effectiveness. ...
Analyst(s): Christopher Sladdin | J.J. Moncus | Keith McIntosh
... chasing revenue without understanding its profitability can hurt long-term value. This report delivers a CFO-ready framework to identify profitable customers, improve cost allocation by factoring in cost to serve, and drive margin growth — even with imperfect data. Overview Introduction Analysis Gartner ...