The Digital IQ Index: Watches & Jewelry Global 2019 report explores how this sector faces growing challenges from digital disruption and innovation. Digital competence in this sector remains low, allowing digitally native newcomers, pre-owned and gray market sites and retailers to outperform Index brands on key digital touchpoints like search and site experience. Leaders like Richemont and LVMH are bulking up digital investments to maintain brand awareness, while smaller independents and e-commerce holdouts fall behind. To compete in this changing landscape, brands need to accelerate digital investments and evaluate the customer's experience along the online journey.
Digital IQ Index February 19, 2019
Watches & Jewelry Global 2019
Rankings
83 Brands
Key
-
Genius
-
Gifted
-
Average
-
Challenged
-
Feeble
-
Rank Unavailable
Rank
Brand
Class
1
Cartier
Genius
2
Tiffany & Co.
Genius
3
Bulgari
Genius
4
Pandora
Gifted
5
Swarovski
Gifted
6
Tag Heuer
Gifted
7
Alex and Ani
Gifted
7
David Yurman
Gifted
9
Kendra Scott
Gifted
10
Van Cleef & Arpels
Gifted
11
Tissot
Gifted
12
IWC Schaffhausen
Gifted
13
Longines
Gifted
14
Jaeger-LeCoultre
Gifted
14
Shinola
Gifted
14
17
17
19
19
21
21
23
24
25
26
26
28
29
29
Digital IQ Score By Dimension
Clear
Key
-
Site & E-Commerce
-
Digital Marketing
-
Mobile & Tablets
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