Gartner for Marketers Research

Gartner L2 Digital IQ Index February 19, 2019

Watches & Jewelry Global 2019

The Digital IQ Index: Watches & Jewelry Global 2019 report explores how this sector faces growing challenges from digital disruption and innovation. Digital competence in this sector remains low, allowing digitally-native newcomers, pre-owned and gray market sites and retailers to outperform Index brands on key digital touchpoints like search and site experience. Leaders like Richemont and LVMH are bulking up digital investments to maintain brand awareness, while smaller independents and e-commerce holdouts fall behind. To compete in this changing landscape, brands need to accelerate digital investments and evaluate user experience on the customer’s online journey.

 

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    Rankings

    83 Brands

    Key

    • Genius

    • Gifted

    • Average

    • Challenged

    • Feeble

    Rank

    Brand

    Class

    1

    Cartier

    Genius

    2

    Tiffany & Co.

    Genius

    3

    Bvlgari

    Genius

    4

    Pandora

    Gifted

    5

    Swarovski

    Gifted

    6

    Tag Heuer

    Gifted

    7

    Alex and Ani

    Gifted

    7

    David Yurman

    Gifted

    9

    Kendra Scott

    Gifted

    10

    Van Cleef & Arpels

    Gifted

    11

    Tissot

    Gifted

    12

    IWC Schaffhausen

    Gifted

    13

    Longines

    Gifted

    14

    Jaeger-LeCoultre

    Gifted

    14

    Shinola

    Gifted

    14

    Victorinox

    Gifted

    17

    Montblanc

    Gifted

    17

    Omega

    Gifted

    19

    Breitling

    Gifted

    19

    Officine Panerai

    Gifted

    21

    De Beers

    Gifted

    21

    Hublot

    Gifted

    23

    Audemars Piguet

    Gifted

    24

    Seiko

    Average

    25

    Hamilton Watch Company

    Average

    26

    Rado

    Average

    26

    Rolex

    Average

    28

    Thomas Sabo

    Average

    29

    Citizen Watches

    Average

    29

    Piaget

    Average

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