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Research April 01 2024
... enhances user experience. Download the latest Gartner guide to: Explore the economic benefits of shifting from assisted to self-service. Uncover how to measure the effectiveness of customer self-service experiences. Learn the MOVE methodology for redistributing interactions to customer self-service. ...
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Premium Research Aug 2025
... center is the least likely, and least desirable, outcome of implementing AI in customer service. The true power of AI lies in amplifying, not erasing, human talent to create value-adding, differentiated service experiences. Strategic Planning Assumption Analysis Research Highlights Gartner Recommended ...

Analyst(s):   Daniel O'Sullivan   |   Patrick Quinlan
Research May 2025
... pivotal role in creating and supporting employee experiences the organization wants for its people and removing obstacles that make their work harder than it needs to be. Here, we help heads of I&O form and execute a plan to improve the overall employee experience. Overview Introduction Analysis Gartner Recommended ...

Analyst(s):   Steve White
Conference May 26 - 27
... vendors where I got good ideas for 2027 planning." Lianne O'Connor Marketing Director, Fluke Discover what it’s like to experience #GartnerMKTG Special program Enhance your conference experience with specialized programs. The CMO Circle Program The CMO Circle Program is an exclusive program within the overall ...
Premium Research Jan 2026
... Gartner First Takes Fresh insights on emerging trends The importance of cloud sovereignty —data, operational and technological —has been multiplied by ongoing geopolitical turmoil. CISOs should consider if “just sovereign enough” offerings can meet their enterprise risk management needs, and if the tr ...

Analyst(s):   Lydia Leong   |   Charlie Winckless   |   Harry Collinge
Blog Post June 16 2023
... Growth & Elevate Experiences With Digital Twin of the Customer (subscription required). An accompanying podcast is available on Gartner.com, Apple Podcasts, Spotify and Google Podcasts. Watch our webinar, Supply Chain Leaders, Drive Growth & Elevate Experiences With Digital Twin of the Customer. Beth Coppinger ...
Premium Research Feb 2024
... Innovative insurers will look beyond CX to support customer acquisition, retention and market differentiation. This presentation will help CIOs focus on customer value as companies look to drive interaction, move outside insurance to solve life events and adopt new business models. Gartner Research ...

Analyst(s):   Kimberly Harris-Ferrante
Premium Research Jul 2025
... Organizations struggling with customer life cycle management should opt for CSM platforms to get data-driven insights and increased account health visibility. This note guides product marketing leaders to learn from the implementation experiences of their peers shared on Gartner Peer Insights. Overview ...

Analyst(s):   Peer Contributors
Research May 2026
... based platforms for enterprises, developers and other business roles to build communication workflows that digitally operationalize customer engagement and experiences via APIs, SDKs, visual builders and AI. CIOs can use this Magic Quadrant to evaluate providers. Strategic Planning Assumptions Market ...

Analyst(s):   Lisa Unden-Farboud   |   Ajit Patankar   |   Pankil Sheth
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