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Premium Research Aug 2025
... Source-to-pay suites manage the entire procurement life cycle for goods and services across the enterprise. This note guides procurement technology leaders to learn from ratings and reviews by their peers shared on Gartner Peer Insights. Gartner Recommended Reading Methodology Gartner Insights Abstract ...

Analyst(s):   Peer Community Contributor
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Blog Post August 17 2018
... that customer experience is no longer just about delivering physical goods to the customer, but about more holistic solutions. A good example is Hewlett-Packard’s Instant Ink program. HP addressed the threat of losing sales to cut-price suppliers by creating a capability that solves the customer problem ...
Premium Research Jul 2025
... RTTVPs provide near-real-time shipment visibility and predictive ETAs across transportation networks, minimizing delays and enhancing customer satisfaction. This note guides supply chain technology leaders to learn from ratings and reviews by their peers shared on Gartner Peer Insights. Gartner Recommended ...

Analyst(s):   Peer Contributors
Premium Research Apr 2025
... Quarterly business reviews should be a vehicle to deepen customer relationships rather than merely reviewing past performance. Revenue and retention leaders should transform QBRs into purpose-driven strategic initiatives, elevating discussions to focus on existing and new business value targets. Overview ...

Analyst(s):   Daniel Hawkyard   |   Michael Maziarka   |   Maria Marino
Research May 2025
... Executive Survey finds CEOs are enacting new strategies to drive AI-enabled dynamic capacity. CIOs and executive leaders must help CEOs deal with risks to customer relationships while leveraging the potential of AI. Overview Data Insights Gartner Recommended Reading Gartner Research ...

Analyst(s):   Don Scheibenreif
Premium Research Jul 2025
... living and economic uncertainty. CMOs must make the right strategic messaging and promotional decisions to capture their attention and convert them to customers. Introduction Analysis Gartner Recommended Reading Gartner Research ...

Analyst(s):   Emma Mathison   |   Kate Muhl
Premium Research Sep 2025
... To enable a robust messaging strategy, demand generation leaders must build a journey-driven catalog of customer advocacy content. They should tailor advocacy content to audiences, repurpose it into multiple formats, and amplify it via trusted third-party channels to influence buyer decisions. Overview ...

Analyst(s):   Molly Beams   |   Viharika Peddi
Complimentary Research November 04 2024
... Enhance Customer Service Value for Business Growth Shift your focus from managing customer demand to creating customer service value Embrace the potential to maximize significant growth opportunities with existing customers. Effective customer service value strategies demand a shift from traditional ...
Research Jul 2025
... segmentation of banks isn’t enough to drive highly effective marketing and sales activities. Product leaders can narrow segmentation and define their ideal customer profiles, using enterprise buyer persona attributes. Overview Introduction Analysis Gartner Recommended Reading Note 1: ETA Profiles Gartner Research ...

Analyst(s):   Jeff Casey
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