... 3Q 2025 The Chief Marketing Officer Journal Use Customer Understanding as Your North Star Amid Disruption Customer understanding is the new North Star for CMOs, guiding strategy alignment with real customer needs. In today’s rapidly evolving market, this alignment is essential for building trust, loyalty ...
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... Generative AI is transforming immersive experiences by enabling new use cases and elevating multidimensional experiences. Product leaders must collaborate to build a robust ecosystem of technologies aligned to use cases that enhance the functionality and appeal of an immersive device. Overview Strategic ...
Analyst(s): Kanishka Chauhan | Bill Ray | Gaurav Gupta | Evan Brown | Sylvain Fabre | Jainendra Singh | Rajeev Rajput | Roger Sheng
... Technology investments are essential to meeting service and support leaders’ most important strategic goals. This infographic allows service and support leaders to benchmark their investment plans against their peers’ assessments of the current and future value of various technologies. Overview Gartne ...
... Access Research Already a Gartner client? Service and support leaders are feeling pressure from senior leadership to leverage AI in their operations, but lack clarity on what use cases are right for them. This research can help leaders benchmark their AI strategies and investments against their peers. ...
... global strategy focused on automation, AI-enabled fraud prevention, digital identity, biometrics and data privacy while balancing compliance and customer experience. Analysis Definition: Why This Is Important Business Impact Drivers Obstacles User Recommendations Sample Vendors Gartner Recommended Reading ...
... Total experience creates shared superior experiences for customers and employees, supported by better UX and multiple touchpoints. CSP CIOs should use this updated research as part of their strategic partnership with business stakeholders. Gartner Insights Abstract ...
Analyst(s): Michelle DeClue | Susan Welsh de Grimaldo | Jason Wong | Don Scheibenreif | Juha Korhonen
... their first customer, known as “Customer Zero,” is an increasingly important and powerful competitive tool in a world of fast cycle AI-fueled innovation. Product leaders’ investment can lead to higher product quality, faster feedback loops and stronger credibility with external customers. Overview Analysis ...
Analyst(s): Dave Aron | Daniel Sun | Liz Pellegrini
... To test the viability of ideas and to ensure the creation of customer-centric products, R&D leaders must incorporate customer voice into new product development processes. This research outlines VoC methods R&D teams can use to gather customer input based on product development use cases. Overview Introduction ...
... centerpiece of my coverage is on the future consumer industries and customer behavioral modeling. Mr. Hetu is an expert in the transformation of core solutions in the age of AI. Prior to joining Gartner, Mr. Hetu's industry experience spans 28 years with leading retailers and manufacturers such as Macy's ...