... platforms empower marketing teams to support demand generation at scale and enhance customer engagement by orchestrating multichannel customer journeys. Marketing operations leaders can learn from the implementation experience of their peers shared on Gartner Peer Insights. Overview Peer Lessons Learned ...
Analyst(s): Peer Contributors
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... Cloud ERP for product-centric enterprises enhances operations by integrating supply chain, manufacturing and financial processes for improved efficiency. This note guides enterprise resource planning leaders to learn from ratings and reviews by their peers shared on Gartner Peer Insights. Gartner Rec ...
... Product leaders need to understand the AI strategies of the organizations they target. Game-changing AI should be targeted to aggressive buyers; everyday AI to those that are more cautious. This interactive tool provides a way to understand AI strategies across common segmentation attributes. Data In ...
... Startups that are not AI-native must retain clients amid recessionary pressures by using strong messaging that demonstrates value and addresses AI ethics and privacy concerns, while also building a long-term AI adoption strategy to achieve lasting competitive advantage. Overview Strategic Planning Ass ...
... Cloud web application and API protection services are security models that safeguard web applications and APIs from various runtime attacks. This note guides security and risk management leaders to learn from ratings and reviews by their peers shared on Gartner Peer Insights. Gartner Recommended Read ...
... Organizations continue to invest in customer service technologies, often in pursuit of broader CX improvement and digital transformation initiatives. This Hype Cycle will help customer service and support technology leaders assess the maturity and risks of customer service and support technologies. Analysis ...
... The Impact of Recent Customer Reviews on Product Visibility August 24, 2021 Contributor: Andrew Conrad Customer reviews are critical to winning new customers, and authentic, recent reviews are the gold standard. Verified user reviews give buyers confidence that the product or service they are considering ...
... keynote delivered at Gartner Service and Support Connect 2025, this note highlights leaders’ most promising path to creating additional value for customers and the business. Gartner Research ...
Analyst(s): Jeffrey Schott | Kim Hedlin | Jennifer MacIntosh | Brad Fager | Christopher Sladdin
... Access Research Already a Gartner client? The shift of generative AI models to the device edge fundamentally alters the security risk profile, bypassing cloud controls and exposing intellectual property to new threats. To protect intellectual property and ensure regulatory compliance, product leaders ...
Analyst(s): Emerging Tech and Trends Security Research Team