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Announcement August 16 2021
... leaders understand how customers interact with digital channels in order to contain customers within them, and improve their overall customer experience,” said Connor Seidenschwarz, principal, research in the Gartner Customer Service & Support Practice. “In fact, most customer service leaders we surveyed ...
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... enormous opportunity as customers and vendors immediately seek out which technologies can be relied upon to provide AI safety in a world where AI has demonstrably gone rogue. This will help companies and vendors provide a promise of defense against harmful actions by AI for their customers as well as differentiate ...

Analyst(s):   Jorge Lopez   |   Lydia Clougherty Jones   |   Christopher J Mixter
Premium Research Mar 2026
... Genius brands are achieving rapid growth in revenue and CX through effective AI usage. This analysis of brands that outperform all others in digital marketing reveals how leaders operate, providing CMOs with insight into what is possible and the tech and talent strategies required to achieve digital ...

Analyst(s):   Leah Leachman   |   Suzanne Schwartz   |   Matt Moorut
Premium Research Aug 2025
... opportunities for neurodivergent buyers. Digital humans identify entry points to provide intuitive, inclusive experiences, making all buyers feel comfortable, increasing conversions and improving customer relationships. Overview Strategic Planning Assumption Introduction Analysis Gartner Recommended Reading ...

Analyst(s):   Elisabeth Torres-Schulte   |   Jess Walker
Research Sep 2026
... investments to priority segments, geographies and customer journeys, and use AI to strengthen differentiation and capture market share. Overview Strategic Planning Assumptions Analysis Gartner Recommended Reading Note 1: Manufacturing Information Note 2: Customer-Size Segments Gartner Insights Abstract ...

Analyst(s):   Marissa Schmidt   |   Jonathan Forest
Research Dec 2019
... Viability (Business Unit, Financial, Strategy and Organization) Sales Execution/Pricing Market Responsiveness and Track Record Marketing Execution Customer Experience Operations Completeness of Vision Market Understanding Marketing Strategy Sales Strategy Offering (Product) Strategy Business Model Vertical/ ...

Analyst(s):   Eric Goodness   |   Milly Xiang
Research Jun 2019
... Viability (Business Unit, Financial, Strategy and Organization) Sales Execution/Pricing Market Responsiveness and Track Record Marketing Execution Customer Experience Operations Completeness of Vision Market Understanding Marketing Strategy Sales Strategy Offering (Product) Strategy Business Model Vertical/ ...

Analyst(s):   Eric Goodness   |   Ted Friedman   |   Scot Kim   |   Amitesh Shrivastava   |   Emil Berthelsen   |   Alfonso Velosa
Premium Research Feb 2024
... Customer service and support leaders face unrelenting pressure to deliver more value to customers while reducing costs to the business. Our benchmarks of customer service and support spending and cost per contact will help you compare your function’s performance with that of similar organizations. Overview ...

Analyst(s):   J.J. Moncus
Research Apr 2026
... organizations on the path to becoming a value engine must help accelerate customer value by restoring it when interrupted, enhancing it to build customer capability, and scaling it by creating durable journeys for all customers. Insights at a Glance Impact Brief Actions How to Execute Success Measures ...

Analyst(s):   Jennifer MacIntosh   |   John Quaglietta
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