... Access Research Already a Gartner client? Monetized offers create new revenue streams and reduce expenses associated with costly service delivery. Customer service and support leaders responsible for revenue and retention can use Gartner’s service offer framework to create structure around the development ...
Analyst(s): Jennifer MacIntosh | John Quaglietta
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... The definition of user experience will be revolutionized by new devices, contexts and technologies. Enterprise architecture and technology innovation leaders, including CTOs, must identify new experience technologies and leverage them to improve user satisfaction and business performance. Gartner Insights ...
... Markets FreeAgent CRM, a customer relationship management (CRM) software provider, sought a lead generation channel to receive a consistent volume of high-quality leads per week and build a solid marketing pipeline. The company wanted to reach leads specific to its ideal customer profile (ICP) and help ...
... process automation to revolutionize the student experience, reducing grade-change processing time from days to minutes. Higher education CIOs can emulate this success by prioritizing RPA implementation to streamline workflows and improve student experience. Case Overview Gartner Recommended Reading Gartner ...
... strategy focuses on the effect of technology on employee experience. Digital workplace applications leaders must empower employees to transform their ways of working. Apply the DEX blueprint to advance a vision of improved employee experience that is aligned with business goals. Overview Introduction ...
Analyst(s): Dan Wilson | Tori Paulman | Max Goss | Jason Wong
... company looking to grow quickly in the software market, Kangarootime needed a way to increase brand awareness and visibility so that it could expand its customer base. Kangarootime’s goal was to establish a strong brand reputation in the childcare management software space and generate more high-quality leads ...
... To advance digitally, many governments are focusing on citizen experience. To enable this, some CIOs created the role of chief citizen experience officer, at least by function, if not title. This is necessary, but not sufficient to achieve success without the right support and expectations. Overview ...
... particular audience and convert them to customers). Developing a solid channel strategy enables you to deliver a clear and cohesive cross-channel experience, both online and offline, which plays a vital role in spreading the word about your brand and reaching potential customers. More resources for marketing channel ...
... mission-critical priorities, specifically improving the customer experience while managing costs. Gartner’s research, advice and best practices equip customer service and support leaders to design an optimal service channel strategy; measure and reduce customer effort; and hire, develop and retain high-potential ...