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Research Jan 2024
... Research Already a Gartner client? Customer success is a foundational component of subscription-based business models and critical to accomplishing retention and growth business goals. Revenue and retention leaders can use this maturity model to assess their customer success capabilities and identify ...

Analyst(s):   John Quaglietta   |   Maria Marino   |   Jennifer MacIntosh   |   Michael Maziarka
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Research Jan 2025
... Access Research Already a Gartner client? Meeting the ambitious customer acquisition and retention targets of growth-stage companies demands maturation of marketing, sales, and customer success strategies and execution. This initiative describes how tech CEOs can balance investments in processes and ...

Analyst(s):   Erin Gordon
Premium Research Dec 2024
... Customer service and support technology leaders exploring tools in the complex CRM customer engagement center market face many options. To help leaders navigate significant technology investment decisions in a dynamic market, this report evaluates 12 vendors’ products, capabilities and use cases. Overview ...

Analyst(s):   Wynn White   |   Pri Rathnayake   |   Drew Kraus
Premium Research Jun 2021
... Customer service and support applications are at the point of becoming customer data engagement hubs, as COVID-19 has accelerated their expansion into a broader range of roles and use cases. Application leaders should use this report to help shortlist vendors for further evaluation. Overview What You ...

Analyst(s):   Nadine LeBlanc   |   Jim Davies   |   Varun Agarwal
Premium Research Sep 2026
... proactive adaptation. Only by strengthening detection, automating compliance, and safeguarding data can CSPs protect enterprise communications and customer privacy. Insights at a Glance Strategic Planning Assumption Issue Impact Implications Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Kameron Chao   |   Jon Dressel
Premium Research Aug 2026
... a new crop of analytics market leaders by 2030. AI agents will continuously construct and run high-fidelity simulations of markets, supply chains, customer behavior, regulatory responses, and organizational dynamics. Insights at a Glance Issue Impact More Detail Gartner Recommended Reading Gartner Insights ...

Analyst(s):   Kevin Quinn
Premium Research Sep 2024
... Technology providers increasingly face customers that want to use software products in a new way, as digital building blocks to create novel business value. Application product managers have an opportunity to shape their offerings to become integral to the customer’s strategic modernization journey. Overview ...

Analyst(s):   Yefim Natis   |   John Santoro   |   Nicholas Carter
Premium Research Jun 2024
... Technology vendors are incorporating generative AI to enhance the use of contextual knowledge in the customer service journey. Customer service and support technology leaders can use this Market Guide to identify the business value that such vendor innovations can deliver. Overview Strategic Planning ...

Analyst(s):   Drew Kraus   |   Pri Rathnayake
... Talent Attraction, Talent Sourcing, Needs Definition, Onboarding, Early Career, Recruiter Capabilities Candidate Experience, Impact of AI on Recruiting Processes and Candidate Experience, Recruiting Process Efficiencies, Recruiting Metrics and Dashboards, Assessments and Selection of Talent, Hiring Manager ...
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