... Technology marketing programs must encompass the entire customer life cycle to meet retention and growth goals. To make an impact, tech marketers must effectively enable their sales teams while improving the customer experience, facilitating customer success and developing advocacy. Marketing planning and ...
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... Customer service and support leaders rely on supervisors to drive representative performance but often overlook the barriers supervisors face to achieving this goal. Left unaddressed, these barriers can lead to lost productivity, wasted time and decreased job satisfaction. Session Description Gartner ...
Analyst(s): Alessio Meloni | Jason Barberio | Melissa Fletcher
... are grappling with minimal uptake from customers. To drive adoption, product managers should prioritize user experience, use analytics to substantiate value and find new ways to attract users. Overview Analysis Gartner Recommended Reading Note 1: Examples of Customer GenAI Upskilling Approaches Gartner ...
... leading to increased customer engagement and significant revenue growth. Mission-critical priority Mike Peterson, Senior Director of Product Management at Flexential, needed to accelerate the development of a fully interoperable platform to seamlessly integrate with diverse customer environments and address ...
... Four vendors are building synthetic audience platforms that give CMOs a faster, more scalable, and more privacy-safe path to understanding their customers. Insights at a Glance Strategic Planning Assumptions Synthetic Audiences Are Closing Marketing’s Consumer Intelligence Gap Arima’s Synthetic Society ...
Analyst(s): Greg Carlucci | Lizzy Foo Kune | Tuong Nguyen | Maria Marino | Adam Sarner
... rather than challenge. R&D leaders must develop challenging posture skills and behaviors to ensure that R&D and the enterprise are solving the correct customer or business problem. Insights at a Glance Impact Actions How to Execute Success Measures Gartner Recommended Reading Gartner Insights Abstract ...
... and upsell motions led to successful growth for ERP vendors amid a challenging environment. Generative and agentic AI helped drive discussions with customers, but were not the main reason for growth. Insights at a Glance Market Share Momentum Drivers of Winning Performance Analysis Vendor Performance Analysis ...
Analyst(s): Dennis Gaughan | Akshita Joshi | Chris Pang | Deepali .
... Startup Lift: Refine Your Positioning To Make the Right Pivot Explore ways to define your product positioning to align customer acquisition with product-market fit. Analyst: Mark Wesker If there’s one constant in the life of a SaaS startup, it’s the pivot (that is, the change in direction). In many respects ...
... driving employee engagement and performance but, reactive coaching practices delivered without a framework inhibit rep performance and drive attrition. Customer service and support leaders can use this research to transform coaching practices and boost workforce performance. Overview Introduction Analysis ...
Analyst(s): Melissa Fletcher | Jonathan Schmidt | Kathy Ross