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Premium Research Apr 2026
... architecture is critical to align IT and business strategies. This note guides heads of enterprise architecture to learn from the implementation experience of their peers shared on Gartner Peer Insights. Overview Peer Lessons Learned Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Peer Community Contributor
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Research March 13 2019
... 2019 Digital sales are the main growth driver for U.S. grocery retailers, but customers are frequently unsatisfied with the online shopping experience and adoption remains low. Leading grocers use digital tools to ease customer hesitancy along the purchase path, making basket building and reorders a seamless ...
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... Board directors acknowledge the importance of technology and innovation for growth and risk management. However, this doesn't always mean they fully grasp how a new technology can boost an organization's competitiveness or enhance its operations, whether as a hospital, bank or manufacturer. Join thi ...

Analyst(s):   Jorge Lopez   |   Tsuneo Fujiwara
Research April 23 2026
... models. Lead AI-driven transformation to move beyond incremental change and drive growth. Build AI-powered marketing organizations and adapt to new customer engagement rules. Prioritize strategic insight and agility as AI reshapes operating models, channels, and journeys. 82% of leaders expect company ...
Research Jun 2026
... Blue Prism UiPath Inclusion and Exclusion Criteria Evaluation Criteria Context Market Overview Gartner Recommended Reading Note 1: Annual Revenue and Customer Numbers Evaluation Criteria Definitions Gartner Magic Quadrant Abstract ...

Analyst(s):   Melanie Alexander   |   Adam Briggs   |   Arthur Villa   |   Saikat Ray   |   Sachin Joshi
... stakeholders. Farrah Watson brings 20 years of leadership and management experience in the area of Budgeting, Planning, and Forecasting including expert level knowledge in Oracle Hyperion and the BOSS Accounting ERP system. Ms. Watson's experience and "big picture" thinking allows her to analyze individual financial ...
Premium Research Feb 2025
... The overlap between contact center as a service and CRM customer engagement center is increasing toward unified solutions. This research guides customer service and support technology leaders through the implications posed by this convergence and identifies what actions to take. Overview Strategic Planning ...

Analyst(s):   Drew Kraus   |   Pri Rathnayake
Research Mar 2026
... Insights Already a Gartner client? Successful execution of search marketing hinges on an understanding of the evolving channel landscape, a dedicated customer focus and strong fundamentals. This collection of Gartner research provides a guide to enhancing search engine, answer engine and paid search marketing ...

Analyst(s):   Noam Dorros
Premium Research Jan 2026
... digital channels dropped significantly in 2025. CMOs must focus on ad quality and seamless conversion across owned and retail channels to retain customers amid fragmented digital journeys. Introduction Analysis Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Noam Dorros   |   Greg Carlucci
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