Gartner for Marketers Research

Gartner L2 Digital IQ Index March 13, 2019

Grocery US 2019

Digital sales are the main growth driver for grocery retailers, but customers are frequently unsatisfied with the online shopping experience and adoption remains low. Leading grocers use digital tools to ease customer hesitancy along the purchase path, making basket building and reorders a seamless process. Laggards need to move quickly and invest in both basic digital store features like list building as well as owned and partnered delivery. Otherwise they risk losing digitally savvy customers as Amazon consolidates its grip on Whole Foods and expands delivery through Prime Now.

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    Rankings

    62 Brands

    Key

    • Genius

    • Gifted

    • Average

    • Challenged

    • Feeble

    Rank

    Brand

    Class

    1

    Amazon

    Genius

    2

    Walmart

    Genius

    3

    Target

    Gifted

    4

    Kroger

    Gifted

    5

    H-E-B

    Gifted

    6

    Sam's Club

    Gifted

    7

    Walgreens

    Gifted

    8

    CVS Pharmacy

    Gifted

    8

    Whole Foods

    Gifted

    10

    Publix

    Gifted

    11

    ShopRite

    Gifted

    12

    Safeway

    Gifted

    13

    Instacart

    Gifted

    13

    Thrive Market

    Gifted

    15

    Harris Teeter

    Average

    15

    Ralphs

    Average

    17

    Fry's Food Stores

    Average

    18

    Hy-Vee

    Average

    19

    Rite Aid

    Average

    20

    Costco

    Average

    20

    Meijer

    Average

    22

    Fred Meyer

    Average

    23

    Albertsons

    Average

    23

    FreshDirect

    Average

    23

    Jet

    Average

    23

    Vons

    Average

    27

    Kmart

    Average

    27

    Peapod

    Average

    29

    Dollar General

    Average

    30

    Giant Eagle

    Average

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