Digital sales are the main growth driver for U.S. grocery retailers, but customers are frequently unsatisfied with the online shopping experience and adoption remains low. Leading grocers use digital tools to ease customer hesitancy along the purchase path, making basket building and reorders a seamless process. Laggards need to move quickly and invest in both basic digital store features like list building as well as owned and partnered delivery. Otherwise they risk losing digitally savvy customers as Amazon consolidates its grip on Whole Foods and expands delivery through Prime Now.
Digital IQ Index March 13, 2019
Grocery US 2019
Rankings
62 Brands
Key
-
Genius
-
Gifted
-
Average
-
Challenged
-
Feeble
-
Rank Unavailable
Rank
Brand
Class
1
Amazon
Genius
2
Walmart
Genius
3
Target
Gifted
4
Kroger
Gifted
5
H-E-B
Gifted
6
Sam's Club
Gifted
7
Walgreens
Gifted
8
CVS Pharmacy
Gifted
8
Whole Foods
Gifted
10
Publix
Gifted
11
ShopRite
Gifted
12
Safeway
Gifted
13
Instacart
Gifted
13
Thrive Market
Gifted
15
Harris Teeter
Average
15
17
18
19
20
20
22
23
23
23
23
27
27
29
30
Digital IQ Score By Dimension
Clear
Key
-
Site & E-Commerce
-
Digital Marketing
-
Mobile & Tablets
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