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... products for external customers is straightforward. However, many CIOs are challenged to overcome stakeholders’ perception that they don’t truly understand the business. CIOs must connect consumption of IT's products to achievement of business objectives for internal customers. Join this complimentary ...

Analyst(s):   Brandon Germer
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Premium Research Jun 2024
... accelerant for all AI techniques. Sales operations leaders can use this research to evaluate emerging and evolving technologies that enhance customer experience and release sellers to high-value actions. Analysis Definition: Why This Is Important Business Impact Drivers Obstacles User Recommendations ...

Analyst(s):   Guy Wood   |   Melissa Hilbert   |   Varun Agarwal   |   Adnan Zijadic   |   Ilona Hansen
Research Jun 2024
... Access Research Already a Gartner client? SRE practices enable organizations to focus on customer experience by improving software delivery velocity while optimizing reliability, performance, cost and value. I&O leaders should leverage this Hype Cycle to invest in new practices and tools, and upskill ...

Analyst(s):   Daniel Betts   |   Chris Saunderson   |   Hassan Ennaciri
Research Apr 2026
... leaders find the standardized XLA framework to be complex and difficult to implement, while the IT services market shows rapid convergence of AI with experience management to enable real-time, predictive insights. Use this note as a playbook to apply AI at every step of the XLA life cycle. Insights at a Glance ...

Analyst(s):   Karl Rosander   |   Matt Baldino
Research Apr 2026
... Access Insights Already a Gartner client? CIOs who have never scaled a new AI capability before lack business-domain experience, leading to the costly failure of pilots. This note explains how CIOs evolve from a standard “build-versus-buy” technology decision to capability-driven partnerships that orchestrate ...

Analyst(s):   Stewart Buchanan
Research Aug 2020
... how organizations create and deliver value to their customers. Enterprise architecture and technology innovation leaders can use value streams to create, design and optimize service and operating models and the technology platforms that drive customer centricity. Gartner Insights Abstract ...

Analyst(s):   Saul Brand
Research May 2025
... Research Already a Gartner client? Loyalty programs require evolution to keep customers engaged and to continue to meet retention goals. B2B and B2C digital marketing leaders can leverage gamification throughout the end-to-end customer journey to increase loyalty program retention and grow revenue. Overview ...

Analyst(s):   Brad Jashinsky
Premium Research Jun 2025
... making, anticipating market trends, optimizing product features and strategizing customer engagement in ways not limited by current market realities. Chief product officers must grasp its impact on accelerating customer value delivery. Overview Strategic Planning Assumption Analysis Background and Context ...

Analyst(s):   Clifton Gilley
Premium Research Jun 2025
... Customers’ use of third-party platforms for services like YouTube, Google and ChatGPT is on the rise. Customer service and support leaders must consider these platforms during their own service journeys by monitoring VoC on third parties, simplifying channel design and investing in knowledge. Overview ...

Analyst(s):   Keith McIntosh
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