Maximize the Business Value of IT With Product Management

Measuring the value of products for external customers is straightforward. However, many CIOs are challenged to overcome stakeholders’ perception that they don’t truly understand the business. CIOs must connect consumption of IT's products to achievement of business objectives for internal customers. Join this complimentary Gartner CIO webinar as a Gartner expert demonstrates how to measure and maximize the business value of IT using customer segmentation and outcome-driven metrics. We will show you how to apply the product management discipline life cycle and reframe everything IT does as products and services, the relevance and performance of IT's products and services is maximized over time. You will walk away from this session with answers to your vital questions and recommended actions to help you achieve your goals.

• Learn to apply the product management discipline life cycle to reframe everything IT

• Connect consumption of IT's products to achievement of business objectives

• Measure and maximize the business value of IT

Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about viewing this webinar.