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... product-centric delivery, but the structures of their product portfolios are suboptimal. Restructure your product portfolio to reflect how products relate to customers, stakeholders, business capabilities and teams. Overview Introduction Analysis Gartner Recommended Reading Gartner Research ...
... category management processes use legacy systems, which impact sales, market share and profit. Without modernization, optimizing profitability and customer expectations becomes challenging. This research guides retail CIOs in using AI to enhance processes with greater accuracy and automation. Overview ...
... Successful CMOs are market shapers who excel at identifying and fulfilling unmet or even unknown customer needs. They apply market wayfinder capabilities: insights and analytics and the ability to shape enterprise response to disruption. Use this research to become a market wayfinder. Overview Conclusion ...
... Many customer data platform initiatives fail to deliver desired business returns. Successful CDP adoption requires collaboration and change management across marketing, IT and data. Marketing operations leaders can use this research for best practices on CDP resourcing and training programs. Overview ...
... Activating brands for success is tough amid evolving customer needs and digital disruption. Brand leaders can use this research to mature their brand activation strategy by evaluating their maturity, improving internal team alignment and executing localized campaigns across all channels. Overview Introduction ...
... To optimize live chat, Customer Service and Support leaders must identify and address the key challenges impacting chat performance. This infographic equips leaders with insights into the top five issues of live chat failures and provides actionable strategies to improve overall chat performance. Overview ...
... Retail media effectiveness is driven by a thorough understanding of customer behavior, strong cross-functional collaboration and compelling technology capabilities that extend to the store. CIOs can play a key role in driving retail media network success for business growth. Overview Introduction Analysis ...
... Product marketers often struggle to demonstrate value in their target segments. Featuring use cases can effectively showcase value and address customer pain points. Product marketers should identify and prioritize use cases and collaborate with other teams to refine go-to-market strategies. Overview ...