... support resilient and sustainable growth, such as a better customer experience (CX) and more efficient operations,” said Pete Redshaw, VP Analyst at Gartner. “This is a change from previous years when outright growth – new territories, new customers, new lines of business – was the primary objective of banking ...
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... with use cases. What are the benefits and applications of GenAI? The benefits of generative AI include faster product development, enhanced customer experience and improved employee productivity, but the specifics depend on the use case. High-level, practical applications include: Written content augmentation ...
... these content types (full research available to Gartner clients). Similarly, buyers often look for postsale content to ascertain the overall customer experience, ongoing support and other postsale needs. However, technology providers might not be sharing such content with late-stage buyers and instead ...
... outcomes: An alternative distribution model for spine implants in healthcare Sears Leveraging omnichannel fulfillment to improve customer experience Seagate Creating supply chain resilience with trust and collaboration Smart Centres Penguin pick-up, the convenient omnichannel solution for all retailers and ...
... methods. To optimize conversion rates, digital commerce leaders should choose guided selling strategies and UX options that fit their products and customer intent. Overview Strategic Planning Assumptions Introduction Analysis Gartner Recommended Reading Gartner Research ...
Analyst(s): Mike Lowndes | Sandy Shen | Aditya Vasudevan
... Digital commerce integrates marketing, sales channels, and technology to drive customer acquisition and sales growth. CMOs can use this guide to help them lead digital commerce demand generation and collaborate with C-suite peers to influence their strategies that impact marketing efforts. Analysis ...
... Current ways of working fail to keep pace with omnichannel and cross-channel customer behavior. Digital marketing leaders can use this Ignition Guide to set the foundational goals, approaches and prioritization structures required to execute an effective omnichannel marketing strategy. Overview Steps ...
... Customer service and support leaders often struggle to persuade senior leaders and peers to act on service insights — even when they have the supporting data. To effectively advocate for service priorities and ensure success in driving change, service leaders must master storytelling techniques. Overview ...
... CSCOs need to develop an AI-ready operating model by preparing for capabilities that can improve decision making, optimize operations and personalize customer interactions. Overview Introduction Analysis Gartner Recommended Reading Gartner Research ...