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Research Jan 2021
... will demand the ability to deliver new business offerings and experiences rapidly. Enterprise architecture and technology innovation leaders must foster innovation in order to create the necessary resilience, adaptability and digital experiences. Gartner Insights Abstract ...

Analyst(s):   Nick Jones
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Premium Research Mar 2024
... provides insights for recruiting leaders in five areas: candidate competition, offer decision drivers, employee experience preferences, return to office impact and internal mobility experiences. Gartner Research ...

Analyst(s):   Sarah Lord
Premium Research Sep 2025
... Today’s complex environments blend legacy and emerging technologies, exposing vendors and customers to sophisticated AI-driven threats. Product leaders must invest in AI-enabled exposure management and attack surface reduction to stay ahead of these threats and maintain a competitive edge. Overview ...

Analyst(s):   Charanpal Bhogal   |   Tom Powledge   |   David Senf   |   Esha Bhatia   |   Alfredo Ramirez IV   |   Luis Castillo   |   Elizabeth Kim   |   Walker Black   |   Isy Bangurah
... Gartner Executive Partner Izella Dornell With over 20 years of executive leadership experience in IT, Izella Dornell is known for her expertise in digital transformation, organizational change, and strategic program management. She has a proven track record guiding complex technology initiatives, establishing ...
Conference Highlight May 18 2022
... Key Takeaways “Customer self-service is more often seen in B2C commerce, but it is also increasing in B2B buying because more buyers now prefer a rep-free experience Gartner predicts that by 2024, 15% of B2B organizations will use digital commerce platforms to support both customers and sales reps in ...
Premium Research Apr 2024
... Improving adoption of segmentation is a critical challenge for B2B CMOs. Use this segmentation guide to create robust target market segments that support customer acquisition and growth. Overview Introduction Analysis Gartner Recommended Reading Gartner Research ...

Analyst(s):   Sharon Cantor Ceurvorst   |   Suzanne White   |   Dhwani Shah
Premium Research Apr 2024
... Customer digestion of previous purchases is impacting revenue growth in networking. Server vendors have seen increased orders, driven by demand for artificial intelligence. Storage demand usually lags server orders, so trends could improve. Gartner Research ...

Analyst(s):   Frank Marsala
Guide January 01 2024
... Business growth, e.g., cross-selling potential, price increases, demand estimation, monetization of new assets Customer success, e.g., retention measures, customer satisfaction measures, share of customer wallet Cost-efficiency, e.g., inventory reduction, production costs, employee productivity, asset optimization ...
... and deliver quality customer experience: 1) The composable enterprise. 2) The fusion teams. 3) Cloud native application architecture.”  “In a composable enterprise, applications are based on multiple capabilities from different sources and serve personalized experiences to customers.”  Fusion teams ...
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