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... buyers to invest in technology In times of uncertainty, tighter budgets, and ever-evolving customer needs, it’s not easy for software providers to know where to focus to capture buyer demand and build lasting customer relationships. This report aims to shed light on the trends most likely to impact SaaS ...
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... Gartner Executive Partner Izella Dornell With over 20 years of executive leadership experience in IT, Izella Dornell is known for her expertise in digital transformation, organizational change, and strategic program management. She has a proven track record guiding complex technology initiatives, establishing ...
... compared with 7 percent for ROI and only 1 percent for customer lifetime value. While ROI is still difficult to measure accurately for many, CMOs must not underplay its strategic importance. Today, brands must commit to delivering robust customer experiences, as well as growth and value to the business, and ...
... Grapevine, Texas Details: Data and analytics leaders are fueling digital transformation, creating monetization opportunities, improving the customer experience and reshaping industries. The Gartner Data & Analytics Summit 2018 provides the tools to build on the fundamentals of data management, business ...
Research Dec 2020
... The digital user experience increasingly spans multidevice, multitouchpoint and multimodal interactions, and is therefore a multiexperience journey. This video introduces viewers to vendors of MXDPs — platforms on which to build user experiences across web, mobile, conversational, immersive and wearable ...

Analyst(s):   Adrian Leow
Premium Research Feb 2025
... Generative AI will enable key customer, agent and business-facing capabilities across the contact center. Product leaders can leverage this insight to prioritize contact center GenAI product offerings. Overview Strategic Planning Assumption Analysis Gartner Recommended Reading Gartner Research ...

Analyst(s):   Manoj Bhatia   |   Ajit Patankar   |   Megan Fernandez
Premium Research Mar 2025
... Generative AI will redefine global workforces by accelerating learning, magnifying skills and unleashing creativity. Customer service and support leaders should prioritize deploying GenAI solutions to workers who will benefit the most from it. Gartner Recommended Reading Gartner Research ...

Analyst(s):   Nate Suda   |   Michael Rendelman
Premium Research Jan 2025
... defensibility to know what cyberinvestments are necessary. You can address executive communication, cyberinsurance requirements, regulatory demands, customer expectations, third-party risk, and support M&A due diligence. Gartner Research ...

Analyst(s):   Paul Proctor
... at Belk Department Stores and Family Dollars Stores, as well as for many other companies while consulting with Accenture. She has over 28 years of experience in the retail industry, including supply chain strategy and digital transformation. Digital Supply Chain Strategy and Roadmap End-to-end Supply Chain ...
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