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Research Jan 2025
... efficient financial management and by unlocking the business value of their data. Companies that display low growth seldom recover, losing value, customers, employees and market momentum. Scope Analysis Topics Suggested First Steps Essential Reading Gartner Research ...

Analyst(s):   Bryan Britz
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Research Jan 2025
... marketers directly with their audience. By strategically delivering this content across channels and campaigns, marketers can navigate volatility and meet customer needs. This initiative guides your team with strategies for paid, earned, shared, owned channel and content execution. Scope Analysis Topics Suggested ...

Analyst(s):   Emily Weiss   |   Suzanne Schwartz   |   Nicole Greene   |   Kassi Socha
Research Jan 2025
... opportunities and gain competitive advantage. This initiative covers strategic segmentation, precise role definition, redefined seller deployment and customer engagement strategies. Scope Analysis Topics Suggested First Steps Essential Reading Tools and Toolkits Gartner Research ...

Analyst(s):   Rachael Buchler   |   Daniel Hawkyard
Research Jan 2025
... transform their operations and products to capitalize on evolving dynamics. Product leaders looking to sell to the manufacturing industry must understand customer needs, market trends, and buyer behavior to optimize product planning and go-to-market strategies. Scope Analysis Topics Suggested First Steps Essential ...

Analyst(s):   Lillian Oyen-Ustad
Premium Research Aug 2024
... summary features inputs from 13 Information Risk Management Research Board members regarding their MFA security requirements for external users or customers. It discusses the implementation status of members’ MFA security, the authentication methods, and the external user response to MFA security requirements ...

Analyst(s):   Consult the Board Research Team
Premium Research Jul 2024
... First-party and hosted marketing events help deepen customer and prospect relationships, yet there is still hesitancy from delegates to attend in person. Product marketers can increase event attendance and achieve goals by leveraging a preevent survey to build an attendee-centric agenda and format. ...

Analyst(s):   Susan Graeme   |   Precious Ozokpo
Research May 2024
... engineering leaders struggle to measure platform engineering success and its impact on the organization, especially as it has an indirect impact on end-customer value. This research can help them to measure the outcomes of platform engineering efforts to justify related investment. Overview Introduction Analysis ...

Analyst(s):   Bill Blosen   |   Annie Hodgkins
Premium Research Jul 2024
... This research provides product leaders with updated insight on interpreting and applying the New Chasm concepts to drive growth by understanding customers’ risk tolerance and decision process maturity. Overview Introduction Analysis Note 1: Data That Was Used to Provide Estimated Percentages Gartner ...

Analyst(s):   Hank Barnes
Premium Research Jul 2024
... CIOs are using product management and fusion teams to move technology delivery closer to the customer, channel or business operations. This toolkit combines real-world case studies, tools and templates in a step-by-step playbook to help CIOs shift from projects to products to fusion teams. When to Use ...

Analyst(s):   Raf Gelders   |   Jaime Capella   |   Meghna Joshi
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