... consumer electronics brands market themselves. To undermine established brand loyalty, existing and future products must be able to integrate with a customer’s preferred smart technology ecosystem. ...
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... Customers are modernizing applications into cloud-native platforms, creating the need for platform orchestrators to meet their business goals. Technology general managers are investing in this emerging market, which represents a $26 billion opportunity in 2024 and will grow to $78 billion by 2027. Overview ...
... currency) and reach $325 billion in 2027, with a CAGR of 14.3% at constant currency from 2022 to 2027. Technology general managers should focus on customer outcomes and balance growth and profitability. Overview Market Opportunity Map Introduction Strategic Options Gartner Recommended Reading Data Sources ...
... Access Research Already a Gartner client? Establishing confidence in a user’s identity is the foundation of many digital interactions with customers or employees. Security and risk management leaders should understand the nuances of how identity verification is delivered to select a vendor that meets ...
... B2B marketing automation platforms enable marketing teams to manage demand generation programs and orchestrate customer engagement. Marketing operations leaders can use this research to assess the current state of the market, including AI advancements, and evaluate suitable vendor platforms. Market Definition ...
Analyst(s): Rick LaFond | Nicholas Mortensen | Alan Antin | Jeff Cohen | Upasna Chandna
... and into the Zone of Irrelevance, tech CEOs must chart a path where an innovation’s value exceeds the effort required to achieve it and utilize a customer acquisition motion that best ensures this destination is reached. Overview Analysis Conclusion Gartner Recommended Reading Gartner Recommended Reading ...
... Real-time transportation visibility continues to be a key priority for shippers, logistic providers and their customers. Supply chain technology leaders can use this research to gain insight on current market trends and vendors in the real-time transportation visibility platform market. Market Definition ...
Analyst(s): Oscar Sanchez Duran | Nathan Lease | Carly West
... the industry. Analysis Introduction Google in the Enterprise Not a Traditional Vendor Google Apps and Support Google Apps and Security Google Apps Customer Initiatives in 2013 Google Apps and Microsoft Office Conclusion Recommended Reading Gartner Insights Abstract ...
... business. Turkish CIOs gained credibility for their response and they should leverage this strong platform to drive a shift in priorities toward customers’ digital needs. Overview Survey Objective Data Insights Methodology Additional research contribution and review Gartner Recommended Reading Note 1 ...