As the continued rise of voice technology threatens to undermine the dominance of smartphone superpowers Apple and Samsung, smaller satellite brands grapple with the shifting balance of power. The choice to ally with a single virtual assistant or remain platform-neutral impacts how all consumer electronics brands market themselves. To undermine established brand loyalty, existing and future products must be able to integrate with a customer’s preferred smart technology ecosystem.
Digital IQ Index July 31, 2018
Consumer Electronics 2018
Rankings
62 Brands
Key
-
Genius
-
Gifted
-
Average
-
Challenged
-
Feeble
-
Rank Unavailable
Rank
Brand
Class
1
Samsung
Genius
2
Apple
Genius
3
Sony
Gifted
4
Bose
Gifted
5
LG
Gifted
6
GoPro
Gifted
7
Dell
Gifted
8
Fitbit
Gifted
9
Canon
Gifted
10
HP
Gifted
10
Lenovo
Gifted
10
PlayStation
Gifted
10
Xbox
Gifted
14
Nikon
Gifted
15
Microsoft Surface
Gifted
16
17
17
17
20
20
22
23
23
23
23
27
28
28
30
Digital IQ Score By Dimension
Clear
Key
-
Site & E-Commerce
-
Digital Marketing
-
Mobile & Tablets
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