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Research Jun 2023
... Access Insights Already a Gartner client? The metaverse creates opportunities in the indoor mapping market as vendors add spatial mapping and virtual experiences capabilities on top of basic mapping and wayfinding. Vendors need to invest in metaverse-enabling technologies such as 3D mapping to enhance their ...

Analyst(s):   Annette Zimmermann   |   Tim Zimmerman   |   Tuong Nguyen
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Research June 07 2024
... focusing mainly on coding and testing. To multiply productivity benefits leaders should ensure they understand how GenAI can improve the developer experience by removing constraints to promote satisfaction, collaboration, and flow Look beyond generative AI tools that only assist with writing, document, ...
Announcement February 18 2025
... year-on-year profit growth margins and were able to meet or exceed all their marketing objectives related to customer acquisition, customer retention, and revenue growth from existing customers. The survey found that of organizations that have adopted GenAI, 77% have adopted it for creative development ...
Announcement August 28 2024
... personalized, empathetic service to customers, many of whose buying habits repeatedly change. “DToCs can transform the way organizations sell products or services and provide customers with better experiences, which will result in increased revenue and lasting customer relationships," said Wood. “DToC can ...
Announcement May 19 2026
... Lowmaster, Director Analyst in the Gartner HR practice. “As AI changes how work gets done, organizations must rethink how employees gain expertise and experience, or they will find themselves without ready talent for the jobs AI helps create.” As organizations rapidly adopt AI and redesign work around it, ...
Conference Highlight September 02 2021
... next-steps. “Marketers must set their sights higher on creating and delivering resonate, salient experiences that connect customers to their brand. In fact, 61% of CMOs have already shifted resources to build customer-facing digital interfaces.” “There are five strategic elements of a virtual, hybrid and in-person ...
Premium Research Jul 2025
... Payment innovations are enabling banks to compete and partner with fintechs, influence customer demand for products and services, and shape regulatory actions globally. CIOs can use this Hype Cycle to make practical business decisions and prioritize strategic investments in payments. Analysis Definition ...

Analyst(s):   Peter Ryan   |   Debbie Buckland
... beyond mobile and the web. Q: What is the role of technology in enhancing the user experience and winning the digitally nimble customer? A: Technology is impacting user experience in many ways. From continued experiences across multiple devices and channels to augmented reality, virtual reality and chat ...
Insight August 12 2024
... Analyze transcripts of customer service or social media conversation to assess citizen engagement and communication. Whether GenAI or any other AI technology, governments are hoping their AI investments will help improve government outcomes, for example through the citizen experience, operational efficiency ...
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