Gartner Research

Competitive Landscape: Indoor Mapping

Published: 28 June 2023


The metaverse creates opportunities in the indoor mapping market as vendors add spatial mapping and virtual experiences capabilities on top of basic mapping and wayfinding. Vendors need to invest in metaverse-enabling technologies such as 3D mapping to enhance their competitive position.

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Key Findings
  • The metaverse is an emerging trend in the medium term (three to six years) that will have a significant impact on the indoor mapping market. 3D mapping (a component of spatial mapping) is a foundational metaverse-enabling technology.

  • Pure-play indoor mapping services have become a niche offering, as client demand is shifting toward use cases such as wayfinding, customer engagement and asset tracking (specifically in healthcare, transportation and retail).

  • The future of vendors will be predicated by their ability to verticalize their offerings and sell solutions (instead of technology), specifically on the dimensions of demonstrating value that is focused on business

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