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Premium Research May 2025
... Customer service and support leaders are under pressure to make a fast and outsized impact on their function. To do that, they need to secure “quick wins” — new and visible contributions to the success of the business. This research identifies quick wins leaders can leverage to drive business value. ...

Analyst(s):   Olivia Foster
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Research Sep 2025
... risk being sidelined. To safeguard and amplify the service organization’s value, leaders must break from the status quo, shape perceptions, leverage customer insights, and build influential executive alliances. Overview Introduction Analysis Gartner Recommended Reading Gartner Research ...

Analyst(s):   Brad Fager
Research Mar 2026
... Access Insights Already a Gartner client? Rapid advances in technology require service and support leaders to focus closely on the future and how their organization will evolve with it. The true power of AI lies in amplifying — not replacing — human talent to create valuable service experiences. Analys ...

Analyst(s):   Brad Fager   |   Emily Potosky
Premium Research Sep 2024
... This webinar explores how composable business technology transforms the buying journey as adaptive solutions become mainstream. Product leaders will learn to position flexible, modular capabilities that can expand market reach and create a competitive advantage. Session Description Learning Objectives ...

Analyst(s):   Garrett Astler   |   Hank Barnes
Premium Research Jan 2024
... Journey orchestration is a common priority for CMOs, but building and scaling the necessary capabilities require more than just data and technology. Gartner interviewed over 50 marketing executives to identify best practices that unlocked value by focusing on human-centered strategies. Gartner Research ...

Analyst(s):   Devon Weidemann   |   Michael McCune
Premium Research Oct 2024
... D&A governance is essential for enabling business and technology innovation. This journey guide helps data and analytics leaders responsible for governance understand how to succeed based on their governance maturity and business circumstance. Strategic Planning Assumptions Analysis Research Highlights ...

Analyst(s):   Sarah Turkaly
Premium Research Apr 2025
... fundamental component of IAM, presenting the ongoing challenge of balancing security with UX. Identity and access management leaders navigate a complex journey when developing user authentication strategies. This research outlines steps to help them manage this challenge. Analysis Research Highlights Gartner ...

Analyst(s):   Nayara Sangiorgio   |   Ant Allan
Premium Research May 2024
... Cloud migration can be seen as a journey of well-defined pathways that deliver desired business outcomes. Executive leaders should use this collection of research to navigate the cloud-native pathway, which occurs when an organization acquires additional capabilities in the migration process. Analysis ...

Analyst(s):   Milind Govekar   |   David Smith
Premium Research May 2024
... this research to determine the right interactive demo type for their buyers by mapping product experiences to various buying jobs across the buying journey. Overview Introduction Analysis Gartner Recommended Reading Gartner Research ...

Analyst(s):   Dan Gottlieb   |   David Yockelson
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