... Customers continue to want low-effort service, but exposure to AI is shifting customer perceptions for what constitutes a low-effort experience. These insights help customer service and support leaders understand what low effort means in 2025 and how to evolve their strategy beyond service channels. ...
Analyst(s): Jeffrey Schott | Daniel O'Sullivan | Patrick Quinlan | Melissa Fletcher | Keith McIntosh
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... their first customer, known as “Customer Zero,” is an increasingly important and powerful competitive tool in a world of fast cycle AI-fueled innovation. Product leaders’ investment can lead to higher product quality, faster feedback loops and stronger credibility with external customers. Overview Analysis ...
Analyst(s): Dave Aron | Daniel Sun | Liz Pellegrini
... To test the viability of ideas and to ensure the creation of customer-centric products, R&D leaders must incorporate customer voice into new product development processes. This research outlines VoC methods R&D teams can use to gather customer input based on product development use cases. Overview Introduction ...
... User journey mapping aligns cross-functional teams around a shared, holistic view of the user experience. This webinar explores how software engineers building user experience should create, integrate and evolve user journey maps in product development to deliver solutions that delight users. Session ...
... Chief procurement officers and their teams are making significant progress in redefining the value proposition of procurement. While cost reduction remains a top priority for 52% of organizations, there is an increasing focus on sustainability and risk management. This shift marks the beginning of a ...
... GenAI into products is important, but there is also an opportunity to integrate GenAI into the entire user journey to enhance the total experience. Product managers can use GenAI to optimize the journey in product demos, onboarding training, troubleshooting and product recommendations. Overview Analysis ...
... and a growing share of AI spend resides. AI leaders should protect their organizations from switching costs, choosing optimal vendors for their AI journeys. Overview Analysis Gartner Recommended Reading ...
Analyst(s): Alex Coqueiro | Arun Chandrasekaran | Eric Goodness | Mukul Saha | Ben Fieselmann
... performance and cost-effectiveness. Why This Matters Blind Spots What’s Around the Corner Questions You Should Be Asking Gartner’s Positions Your Journey as a Cybersecurity Leader Gartner Insights Abstract ...
... cybersecurity team to accelerate roadmaps. Why This Matters Blind Spots What’s Around the Corner Questions You Should Be Asking Gartner’s Positions Your Journey as a Cybersecurity Leader Gartner Insights Abstract ...
Analyst(s): Christine Lee | Jeremy D'Hoinne | Pete Shoard