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Premium Research Jul 2024
... Gartner’s latest Supply Chain Technology User Wants and Needs Survey, improving customer experience ranked as a top three business priority. Customer fulfillment leaders can use this research to align the functions on a customer-centric approach. Overview Introduction Analysis Gartner Research ...

Analyst(s):   Kevin Otto   |   Jose Reyes
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Webinar On-Demand
... Develop digital experiences that prove highly valued in the eyes of the customer •Manage digital marketing and sales representatives as integrated components of the hybrid buyer experience •Boost brand awareness and improve customer decision confidence Return to this web page to watch the webinar. Contact ...

Analyst(s):   Rick LaFond
Premium Research Apr 2024
... Edge computing enables growth to a connected, informed, reactive and intelligent edge with edge AI. We will discuss how I&O leaders can enable this journey. Session Description Learning Objectives Gartner Recommended Reading Gartner Research ...

Analyst(s):   Thomas Bittman
Premium Research Feb 2025
... Since taking the world by storm in 2023, generative AI has increasingly been used in organizations to improve efficiency and productivity. This journey guide helps technical professionals navigate published Gartner research to plan, assess, design, select and operate GenAI solutions. Analysis Research ...

Analyst(s):   Simon Richard   |   Kevin Schmidt   |   Matt Brasier   |   Larry Cannell   |   Sumit Agarwal   |   Soyeb Barot   |   Dennis Xu
Premium Research Dec 2024
... Implementing a customer incentive program can significantly enhance the efficiency of the order-to-cash process. This research provides customer fulfillment leaders with insights and steps to develop a successful incentive program that aligns with operational goals and customer satisfaction. Overview ...

Analyst(s):   Kevin Otto
Research Feb 2024
... Organizations’ reactive service approach results in high-effort customer experiences, limiting self-service effectiveness and profitability. Customer service and support leaders must transform service experiences with dynamic customer engagement to enable proactive, personalized next best actions. ...

Analyst(s):   John Quaglietta
Premium Research Mar 2024
... Expanding employee access to voice of the customer data can accelerate enterprisewide customer experience improvements. CMOs should use this research to guide their VoC teams in choosing the best VoC data democratization model for their organization. Overview Introduction Analysis Gartner Recommended ...

Analyst(s):   Marketing Research Team
Premium Research Apr 2025
... requires balancing functionality, cost and value. With limited pricing transparency and evolving capabilities, D&A leaders can use the Gartner Buying Journey to assess options, align investments and negotiate effectively. Strategic Planning Assumptions Analysis Research Highlights Gartner Recommended Reading ...

Analyst(s):   Anirudh Ganeshan
Premium Research May 2024
... Cloud migration can be seen as a journey of well-defined pathways that deliver desired business outcomes. Executive leaders should use this collection of research to explore how containers can support the requirements of modern applications to improve agility, elasticity and access to innovation. Analysis ...

Analyst(s):   Milind Govekar   |   David Smith
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