... AI agents are set to rapidly transform buying journeys, but recent events like Moltbook highlight security risks and unpredictable behaviors linked to their rise. To explore the potential of AI agents and bring innovative influence strategies to market, marketing needs a secure environment with access ...
Analyst(s): Andrew Frank
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... Utility companies need modern, event-based customer information systems to meet evolving market demands. Power and utility CIOs can use this presentation to better understand example CIS vendor offerings and make informed technology decisions. Gartner Research ...
... Gartner Flex Reprints
Boosting Lead Generation and
Marketing Budget Efficiency
Company Name: EasyVista
Industry: IT Service Management
Revenue: $80M+
Employees: 400+
Mission-critical priority
Enrico Celotto, Chief Marketing Officer at EasyVista, sought to build a strong and predictable s ...
... external forces are driving service and support leaders to advance their self-service and generative AI strategies. Tech services leaders responsible for customer experience offerings can leverage this research to align their offering roadmap and portfolio to the needs of their buyers. Overview Analysis Gartner ...
... to forecast the postpandemic “new normal” are misplaced. Instead, CIOs should consider critical uncertainties through scenario planning related to customer drivers emerging from the pandemic. Overview Analysis Gartner Recommended Reading Gartner Insights Abstract ...
Analyst(s): Roger Caleya | Daniel Sanchez Reina | Mentor Cana | Andy Rowsell-Jones | Brian Prentice | Fabio Chesini
... Access Insights Already a Gartner client? Among the top 100 electronics companies, Apple, Samsung and Huawei remained the top three semiconductor customers in 2020. Use this data tool to review the semiconductor spending patterns of all 100 companies at the design and purchasing levels by region, by chip ...
... Access Insights Already a Gartner client? Among the top 100 electronics companies, Apple and Samsung remained the top two semiconductor customers, while Huawei dropped in 2021. This dataset provides semiconductor spending patterns of the top 100 companies at the design and purchasing levels by region ...
... Machine customers are nonhuman economic actors that obtain goods or services for payment. They act on behalf of human customers or organizations and are already among us. IT leaders can use these emerging examples of machine customers to build strategy and drive revenue before competitors do. Gartner ...
... Many organizations feel comfortable — perhaps even too comfortable — adding to their customer experience (CX) to improve it, because such additive approaches are popular and often seen as the norm. But what can you remove from your CX to make it better? What blockers prevent a better CX, and how can ...