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Research Feb 2026
... models and applying new coats of paint. Why This Matters Blind Spots What's Around the Corner Questions You Should Be Asking Gartner's Positions Your Journey as a [Insert Role] Analysis Gartner Insights Abstract ...

Analyst(s):   Scott Frederick   |   Matthew Goldman   |   Chrissy Healey   |   Dane Anderson
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Research April 07 2020
... Improve Customer Retention by Embracing Product Adoption Strategies as a Tech CEO Help customers achieve value Analyst: Ray Pun Retaining customers is a key priority for startup and emerging tech firms. To achieve this goal, tech CEOs must embrace a customer success mindset and mandate product adoption ...
Research Feb 2025
... Access Research Already a Gartner client? Monetized offers create new revenue streams and reduce expenses associated with costly service delivery. Customer service and support leaders responsible for revenue and retention can use Gartner’s service offer framework to create structure around the development ...

Analyst(s):   Jennifer MacIntosh   |   John Quaglietta
Premium Research May 2025
... employee commitment along the digital journey by empowering them to make decisions through education, relationship building and outreach. This case study shows how to ensure every level of the organization shares responsibility for the success of the digital journey. Case Overview Presentation Deck Note ...

Analyst(s):   Maria Nelson
Premium Research Jun 2024
... Investments in technological capabilities are among the most important decisions made by customer service and support leaders. This detailed infographic aggregates service and support leaders’ assessments of the current and future value of various technologies. Overview Gartner Research ...

Analyst(s):   Customer Service and Support Research Team
Premium Research Apr 2024
... This guide will help customer service and support leaders establish strategic objectives for the service organization, prioritize action steps toward achieving those objectives and align the service organization’s initiatives with business goals. Overview Steps Gartner Recommended Reading Gartner Research ...

Analyst(s):   Customer Service and Support Research Team
Premium Research Mar 2024
... Customers are typically appreciative when asked to take surveys, but only 16% of people Gartner surveyed strongly believe their feedback is used to drive action, discouraging participation. Brand leaders who wish to encourage more customer engagement must show customers how their feedback is used. More ...

Analyst(s):   Augie Ray
Premium Research Jan 2024
... Despite the criticality of an executive transition, more than half of new leaders don’t have a formal transition plan. This guide helps customer service and support leaders who are transitioning into an executive role pave their way to a successful transition. Analysis Research Highlights Gartner Research ...

Analyst(s):   Customer Service and Support Research Team
... manager at Precoro, said, “Being listed on Capterra, GetApp, and Software Advice has been key to increasing our product visibility throughout the buyer journey. We not only benefit from improved SERP ranking to reach buyers at the beginning of their search process, but we are also able to engage buyers at ...
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