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Premium Research Jul 2024
... Overservicing less profitable customers leads to an inefficient allocation of resources, impeding a PortCo’s ability to service and retain profitable customers. This tool allows tech operating partners to determine the profitability of a customer by evaluating customer spend and cost to serve. When to ...

Analyst(s):   Tarun Rohilla
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Research Oct 2019
... Software Assistants Will Select Products and Transact Purchases Machine Customers Will Evolve in Three Phases of Sophistication Over 10 to 20 Years Machine Customers Will Expand Many Industry Markets and Might Shrink Others Machine Customers Will Require Changes in Sales and Marketing Disciplines Recommendations ...

Analyst(s):   Don Scheibenreif   |   Mark Raskino
... example, when customers overwhelmingly say that customer support is slow to respond, the marketing team won’t be able to do much to help. As a business leader, use customer survey feedback as an opportunity to meet with appropriate team leads and improve overall customer experience, customer retention and ...
Premium Research Feb 2024
... Customer data challenges plague marketing, sales, service, support and other enterprise customer experience functions. CMOs can identify suitable customer data platforms to centralize data collection and unify customer data from disparate sources into profiles. Market Definition/Description Magic Quadrant ...

Analyst(s):   Rachel Smith   |   Lizzy Foo Kune   |   Benjamin Bloom   |   David Walters   |   Suzanne White   |   Adriel Tey
Premium Research Apr 2024
... focused on tactical activities, which rarely contribute to customer growth strategies. Product marketers must collaborate more closely with sales and customer success teams and utilize centralized resources to drive revenue growth among existing customers. Overview Introduction Analysis Gartner Recommended ...

Analyst(s):   Susan Graeme
Research May 2026
... global instability expand the potential for digital surveillance, adding customer personal and mental risks from personal data abuse. Cybersecurity leaders must use these predictions to shape their data protection programs for customer trust and operational resilience. Overview Strategic Planning Assumptions ...

Analyst(s):   Akif Khan   |   Deepak Seth   |   Bernard Woo   |   Bart Willemsen
Research January 02 2019
... Customer Acquisition for Tech CEOs Primer for 2019 Tech startups and emerging tech providers require innovative go-to-market strategies to enable rapid growth and market reach. Analysts: Christine Tenneson, Rob Addy, Chrissy Healey, Mark Paine, George Brocklehurst, Monica Zlotogorski, Michele Buckley ...
Premium Research Oct 2024
... Customers are constantly changing, and that means customer experiences have to change with them. But what key trends should you pay attention to, and how do you position the IT organization to help? Learn about the key customer behavioral and technology trends to watch in 2025. Overview Gartner Research ...

Analyst(s):   Don Scheibenreif
Research November 30 2021
... Design Digital Customer Experiences That Boost Loyalty Digital orchestrators are the key to digital experience innovation. A recent Gartner survey of more than 3,000 B2B and B2C customers found that only 14% report actually doing something different after having a digital interaction with a company. ...
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