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Research January 16 2018
... services and artificial intelligence to enable unified retail commerce. Gartner's customer-centric merchandising and marketing in retail initiative targets technologies that will increase conversion, reinforce customer loyalty and grow market share through unified retail commerce. Retail CIOs and IT ...
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Research May 2020
... CRM software market grew by 15.9% in current USD terms, to $56.6 billion worldwide, in 2019. Marketing registered the highest growth at 20.7% and customer services and support remains the largest CRM market. Salesforce, SAP and Oracle retained top 3 market share positions. Table of Contents List of Tables ...

Analyst(s):   Yanna Dharmasthira   |   Neha Gupta   |   Julian Poulter
Research Jan 2021
... Access Insights Already a Gartner client? The $22.9 billion CRM customer service and support software market will grow at a five-year compound annual growth rate of 10.3% in U.S. dollars through 2024. Technology and service providers can use this document to understand the drivers of this market’s revenue ...

Analyst(s):   Julian Poulter   |   Hai Swinehart   |   Neha Gupta   |   Yanna Dharmasthira
Premium Research Sep 2026
... measuring them against value and feasibility. Banking CIOs can use this comparison to inform their investments in agentic AI to improve operations and customer experience and reduce risk exposure. Overview How to Use Use-Case Scoring Breakdown Gartner Recommended Reading Note 1: Scoring Breakdown Explanations ...

Analyst(s):   Sophia Palmstedt   |   Jasleen Kaur Sindhu
Research Oct 2026
... Access Insights Already a Gartner client? Workday customers need to uncover and use key levers to achieve better concessions and maximize value from their contract. Heads of IT procurement should use this research to identify the most effective commercial levers to secure optimal results when negotiating ...

Analyst(s):   Ishan Anand   |   Dawn Hubbard
Premium Research Oct 2026
... planned acquisition of TechWolf as a wake-up call. Skills intelligence is becoming a foundational data layer for HR. SuccessFactors and TechWolf customers should assess how skills intelligence supports their AI strategy and seek clarity on SAP’s plans for integrations and product development. Strategic ...

Analyst(s):   Gaurav Rajandekar   |   Rania Stewart   |   Josie Xing   |   Rachel Chiaro   |   Jeff Freyermuth
Research Oct 2026
... Access Insights Already a Gartner client? Forward-deployed engineering requires a blend of product, engineering, data, consulting and customer-facing skills that many organizations lack at scale. Software engineering leaders should use this playbook to define FDE roles, identify transition candidates ...

Analyst(s):   Mukul Saha   |   Mark O'Neill
Premium Research Sep 2026
... Agentic AI in retail has focused largely on customer-facing experiences, but a new growth segment is emerging in core retail operations. To capitalize on this market dynamic, technology product and services leaders must understand the market realities and vendor approaches shaping this emerging opportunity ...

Analyst(s):   Sandeep Unni   |   Hanna Karki
Research Sep 2026
... Access Insights Already a Gartner client? AI-mediated discovery is reshaping customer expectations of digital commerce experiences. Digital commerce leaders must now embed conversational capabilities by adopting AI shopping agents for their platforms to deliver experiences equal or superior to external ...

Analyst(s):   Mike Lowndes   |   Sandy Shen
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