Implementing Customer-Centric Merchandising and Marketing in Retail Primer for 2018

Elevate your digital business and transform your IT organization

Analysts: Robert Hetu, Kelsie Marian

Merchandising and marketing are core retail processes where technology must be deployed to leverage advanced analytics, algorithms, intelligent automation services and artificial intelligence to enable unified retail commerce.

Gartner's customer-centric merchandising and marketing in retail initiative targets technologies that will increase conversion, reinforce customer loyalty and grow market share through unified retail commerce. Retail CIOs and IT leaders can use this research to plan and prioritize the correct technology investments that support their business strategies.

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